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Google plans ad-blocking feature in Chrome browser

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Re: Google plans ad-blocking feature in Chrome browser

#311

Post by lmm »

amygdyl wrote: post #173
greggman wrote: post #154

Earlier quoted context omitted.

the ny times maybe has the staff to do that (or used to). Joe's blog does not. back in print media each ad had to be placed by hand. it also had the aquired though manual labor. those things seriously limited the number of people publishing since the majority of your time was spent not making content for your zine but instead chasing down ads. the internet changed that. here's a spot on my page . fill it with ads ple…

Hi greggman, I started ad sales using numerical techniques on the turn of the nineties. Our first hurdle was to bat off vexatious law suits brought by agencies, for copyright materials theft every time a major sent us the separations. All digital imposition - the layout of pages in final form to the n-up web offset affines that creates the cut pages in sequence from a running roller fold, indeed could require no manu…

> I imagine, also, offensive adverts rarely have budget for impressions. I bet cutting the bottom 20% would solve most problems...

I think that's backwards? The offensive ads are generally paying more, no?

Re: Google plans ad-blocking feature in Chrome browser

#312

Post by 2muchcoffeeman »

kesor wrote: post #198
TechRemarker wrote: post #140

At first it sounds insane that Google would do such a thing since while ad blocking is growing, enabling the feature natively especially by default would incredibly increase the number of ads blocked. My guess is, that where other blockers by default can easily block all google ads, Chrome blocker would not block Google Ads because it would classify them as acceptable. And Google would then hope that people would use…

The "ad blocker" companies will go out of business? ARE YOU INSANE?! Google is a frigging AD MONOPOLY ... its their major business for crying out loud. And the same company that controls a HUGE portion of all the Internet Ad business is creating an "Ad Blocker". And this doesn't ring any bells anywhere? No friend, they are not trying to put "ad blocker" companies out of business. They are trying to put "competing int…

A good reason to use a browser not built by an ad company - Firefox or Safari - where there are no conflicts of interest.

Re: Google plans ad-blocking feature in Chrome browser

#313

Post by sangnoir »

forvelin wrote: post #283
ptaipale wrote: post #267

Earlier quoted context omitted.

This might be so, but I don't see it primarily as a problem with Google. I see it as a problem with the European Union, which is too much about French policies and politics and way of political operation. Perhaps electing Le Pen might actually do some good to it by forcing others to change?

I think parent meant if LePen is elected, there won't be a EU to cause trouble in the long run?

You are correct - that is what I meant.

Re: Google plans ad-blocking feature in Chrome browser

#314

Post by sangnoir »

jbpetersen wrote: post #275
sangnoir wrote: post #253

Earlier quoted context omitted.

On one hand, I doubt Google would be so bold, considering the amount of attention they are currently getting from the European Commissioner of Competition. If Marine le Pen wins on the other hand...

The political pendulum swings both ways. I look forward to seeing what happens to any businesses that get too greedy and disregard what happens when the pendulum swings left again. I wonder what would be happening now if we had a wave of left-wing populists taking office instead.

I am referring to the potential collapse of the EU after a Le Pen French exit; the pendulum will need to swing very hard to left to reconstitute the EU if it ever crumbles.

Re: Google plans ad-blocking feature in Chrome browser

#316

Post by fauigerzigerk »

lucb1e wrote: post #249
ehsankia wrote: post #206

Earlier quoted context omitted.

I don't think it's about putting "ad blockers" out of business. Hell, they're not businesses, uBlock is OSS. I think the idea is, people get so annoyed by poor ads that is in your face that they get pushed beyond their "threshold" and get an ad blocker. If ads are used with moderation, most people won't get annoyed enough to go out of their way and install a traditional ad blocker. Bad ads ruin it for Google. They te…

> Bad ads ruin it for Google. That might be why someone proposed it. But your parent comment mentions why management approved of the risky move: > They are trying to put "competing internet ad companies" out of business.

If there is even just a whiff of that, Google will be in very big trouble with competition authorities.

So if - and that is a big if - Google goes ahead with this plan, they will have to make absolutely sure that any blocking is based on objective and simple to understand quality criteria.

Re: Google plans ad-blocking feature in Chrome browser

#317

Post by muse900 »

ehsankia wrote: post #206
kesor wrote: post #198

Earlier quoted context omitted.

The "ad blocker" companies will go out of business? ARE YOU INSANE?! Google is a frigging AD MONOPOLY ... its their major business for crying out loud. And the same company that controls a HUGE portion of all the Internet Ad business is creating an "Ad Blocker". And this doesn't ring any bells anywhere? No friend, they are not trying to put "ad blocker" companies out of business. They are trying to put "competing int…

I don't think it's about putting "ad blockers" out of business. Hell, they're not businesses, uBlock is OSS. I think the idea is, people get so annoyed by poor ads that is in your face that they get pushed beyond their "threshold" and get an ad blocker. If ads are used with moderation, most people won't get annoyed enough to go out of their way and install a traditional ad blocker. Bad ads ruin it for Google. They te…

Or another example of how I see ads on the internet:

You walking down the street having a guy handing out leaflets, trying to force his leaflet on you... You're most likely to get annoyed by them.

There is a little stand at the corner having leaflets, without anyone yelling in your face or handing it out, you're more likely to go grab one if the product fits you.

Walking to work every morning I have created my real life AdBlock, where I just ignore people handing stuff. (Not their fault... just businesses not understanding how to change ways)

Re: Google plans ad-blocking feature in Chrome browser

#318

Post by sametmax »

lmm wrote: post #310
kesor wrote: post #198

Earlier quoted context omitted.

The "ad blocker" companies will go out of business? ARE YOU INSANE?! Google is a frigging AD MONOPOLY ... its their major business for crying out loud. And the same company that controls a HUGE portion of all the Internet Ad business is creating an "Ad Blocker". And this doesn't ring any bells anywhere? No friend, they are not trying to put "ad blocker" companies out of business. They are trying to put "competing int…

Your tone would be ridiculous even if you were right. Google already has what, 90% marketshare? They don't need to put their competitors out of business and would gain very little from doing so (their real competition is probably Facebook and they're fundamentally much harder to apply an adblocker to, since they control both the content and the advertising). Google do need to stop the existential threat to the whole…

Grinding on 10% marketshare by just adding a new feature to one of their product ? Most company would dream of that.

Re: Google plans ad-blocking feature in Chrome browser

#319

Post by thr0waway1239 »

While the notion that Google is going to "do something about the ad problem" is completely laughable, it would turn out to be a great thing if they just blocked all ads from Facebook as a starting point. This would start some kind of tit for tat race which will spiral out of control for both companies until it ends up in MAD.

Once both companies destroy each other, we can pick up the pieces left over and start to build a nicer web free of these two privacy plagues.

Re: Google plans ad-blocking feature in Chrome browser

#320

Post by a_imho »

When content blocking becomes first class citizen on all major browsers you can't go back. Offering a sub-par browsing experience which forces people to look at your ads is a surefire way to drive users to competitors.

Unless you have some lobbying ace up your sleeve to force 'acceptable ads' as a standard to implement.

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