From the article-
"In other words, your daily business is Google’s business."
From Google-
"Google's mission is to organize the world's information and make it universally accessible and useful."
One thing that drives me mad about Google is how they say "the world's information", then ignore 99.9% of the worlds information, and then expect their consumers to give them a pass and not call them to account for how they privatize user information.
Looking at the information that Google organizes and makes accessible and useful I don't see things like "species extinction", "oceanic water temperature history", or say "dolphin linguistic data", equally represented when compared to "my browsing history", "my location history", "my search history", "an archive of my voice searches", "when I leave or return home via Nest", "who I associate with via Google's communication suite". Google is organizing exactly that data which Google can monetize, which is not the world's data. Not a lot of people want to buy data on deforestation so it's much more difficult to get Google to put resources into that. How many people chew pieces of gum until 100% of the flavor is gone? I'll never know, and Google isn't going to help me, because it isn't a profitable data set.
Simply stated, Google needs to stop acting benevolent and start fessing up to attempting to be omniscient in order to be all knowing about its users, not "the world's data".