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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

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Re: The buns in McDonald's Japan's burger photos are all slightly askew

#301

Post by ssl-3 »

yunwal wrote: post #262
ssl-3 wrote: post #213

Earlier quoted context omitted.

The wealthiest person who I know well would absolutely fiddle with an app for 5 minutes to save 30 cents on a sandwich at McDonald's. He's cheap AF. But even if he weren't that way, making the app deliberately bad to eek a few more clams out of a subset of people is perverse. Deliberately erecting barriers between the products and those who want to buy them is not how business is successfully done at this level. They…

Seems like you just completely ignored the point. It’s not about sticking it to the rich guys, it’s about charging them an extra 30 cents. For McDonalds, that 30 cents might be tripling the margin on that item.

I saw your point.

Your point is entirely about sticking it to the rich guys -- for an entire 30 cents. It is based on the presumption that these can't be stuffed to spend time on an app, and you think that this means that the app is deliberately terrible in order to better-succeed at getting those extra 30 cents.

And I understand that 30 cents represents a lot of money in terms of margins.

But I simply reject that line of thinking. It's simply too conspiratorial to be believable, to me.

This is a company that is so incompetent at this point that when they publish video of their CEO eating a new sandwich (sorry, "product"), they can't even get him to act like he's enjoying any part of that.

But it's not about the CEO. For all I know he's an excellent business guy who is working at the top of a company that is dysfunctional in ways that he can't fix (perhaps nobody can fix it), and he just isn't fond of food at all and was more a bigger fan of math classes in school than the arts.

This company can't get the feels of feels-oriented marketing to hit even close to the mark, but they're masters of making an app deliberately terrible to empower subtle, hidden price discrimination to eek a few more pennies out of people?

And that's a good idea -- somehow -- even though it costs them money (someone has to get paid to stand there and take their order) when people don't use the app? Even though when the app is terrible, it costs them money when people do use it because it's just terrible and affects all customers' overall perception? Am I to believe that people of all income levels aren't driven away when an app is awful?

It's not like McDonald's has a monopoly on fast food. It's a competitive market. People have other options.

My buy-in on the idea of price-discrimination-via-terrible-app [because that's a profit center, somehow] is very close to zero.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#302

Post by gib444 »

tancop wrote: post #297
gib444 wrote: post #267

Earlier quoted context omitted.

France has a 12.02 EUR minimum wage, plus the high employer social contributions. We (it's a similar story in the UK - 14 EUR minimum wage) are indirectly paying a lot of extra taxes Not forgetting 20% VAT of course And our governments doing all they can to ensure property prices stay high and rise even higher (don't listen to what they say, look at the data)

how much is that minimum wage reflecting on the actual prices? from a google search the average location in france spends around 30% of its total expenses on wages and social insurance. if the total labor cost was half what it is (6eur minimum wage) that would imply around 15% lower prices, maybe 25 to be super optimistic. the actual difference is more than 60 percent. hk is not really known for cheap rent and taxes…

Please use proper spelling and punctuation if you wish to be taken seriously.

Lower-case is neither cute nor a flex.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#303

Post by SoftTalker »

conductr wrote: post #186
SoftTalker wrote: post #152

Earlier quoted context omitted.

Because it's 10x faster. In can say "big mac meal" and be done while the kiosk ordering machine is still loading the first screen.

It’s pure efficiency. I always customize my orders and it’s too many taps on a usually laggy system. I’m also usually ordering for 3, all customized. I can tell a cashier the entire order in less than 20s. And somehow their UI allows them to enter it just as quickly. It’s not a muscle memory thing either, it’s literally the interface and hardware they use runs fast and is perhaps designed with efficiency. The kiosk a…

One rule I had with my kids at McDonalds: you take it like they make it. No customizations; they will just fuck it up anyway. If you don't like pickles take them off yourself.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#305

Post by plutokras »

DuperPower wrote: post #304
rappatic wrote: post #57

OP, I love not just that you noticed this, but that you thought to post it here too. HN is the best.

its the new reddit and the last safe space for nerds lets hope the mainstream never reaches here

We are in a thread about hamburger tops...

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#306

Post by mrguyorama »

guidedlight wrote: post #263
goodcanadian wrote: post #243

Earlier quoted context omitted.

I recently watched a video about death cap mushrooms (the deadliest, supposedly), and apparently about 80% of people still survive (requires prompt medical treatment), not that they would want to repeat the experiment. Apparently, the mushrooms even taste good. Anyway, edible normally means "safe to eat," not just "possible to eat." (As you are no doubt aware). IIRC, Elmer's glue is considered safe to eat though not…

We had a mass murder in Australia a few years ago involving death cap mushrooms. 3 of the 4 victims died, and the 4th required a liver transplant. Surprisingly the doctors involved quickly identified mushrooms as the culprit, despite that the 75% died. https://en.wikipedia.org/wiki/Leongatha_mushroom_murders It was a super interesting court case.

When that incident first happened and was on the news it was so weird.

Did she really expect to get away with that? It seemed so obvious and her attempts to not be culpable were terrible.

Reading that, there's a strong implication she tried to poison her husband once already, and that information was not allowed into this case!

Also, apparently she inherited $2 million?! Actually it's a little weird that she gets a page long "Early life and background" style section. Lots of public people have shorter ones. That's somewhat uncomfortable.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#307

Post by IAmBroom »

Clamchop wrote: post #295
implements wrote: post #250

Earlier quoted context omitted.

I was taught “Edible (fit to be eaten as food) vs Eatable (capable of being chewed up and swallowed)” but modern usage seems to treat them as synonyms (the former just being more pleasant to eat than the latter).

That's backwards, eatable is the stronger claim that means fit as food while edible just means safe to eat.

Pedantic difference; most people would reasonably assume either meant "OK to eat".

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#308

Post by Barbing »

conductr wrote: post #286
Barbing wrote: post #215

Earlier quoted context omitted.

The cash register doesn't try quite as hard to upsell you as the kiosk. But yes, the cash register should be able to support the data entry skills of teenagers growing up with TikTok.

I’d rather the kiosk give the same speed data entry shortcuts/ui. Or honestly, speech to text should be used here.

It’s coming. They’ll let Taco Bell work out the kinks. No need to be first mover there when the food’s staying the same and I doubt anyone will undercut them in the meantime.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#309

Post by conductr »

Barbing wrote: post #308
conductr wrote: post #286

Earlier quoted context omitted.

I’d rather the kiosk give the same speed data entry shortcuts/ui. Or honestly, speech to text should be used here.

It’s coming. They’ll let Taco Bell work out the kinks. No need to be first mover there when the food’s staying the same and I doubt anyone will undercut them in the meantime.

Idk, they've all been wanting these kiosks to take off for a long while - maybe ~10 years - and it's just a UX problem keeping most people away from them. Given the labor savings at stake and the simple availability of speech prompted data entry, I'd think they'd take it more seriously.

A dumb easy solution is to just create a call center of sorts and allow the same voice interaction human-to-human while the other person enters in your commands quickly and you just pay the kiosk at the end. They could have done this with very little investment in technology. Could improve the drive-thru experience too (my experience is they can't hear anything you say, I'll have to repeat myself 3x minimum, and chances are I won't be able to understand them if they ask me anything either).

When I visit Shake Shack, it's the one place I see that the kiosk is mandatory. But, at least they are iPads and decently designed. It's still very tap heavy and slow to enter simple customizations. The main thing they did right was put 6 of them out, so it's rare you have to wait for one because if you do have to, it's probably a long wait. It's also when one of them will step up to the register and start to help alleviate the line. The worst thing they did, was prompt for a tip at the self-service kiosk before you've seen your food or even found out if anyone is actually working back in the kitchen.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#310

Post by conductr »

SoftTalker wrote: post #303
conductr wrote: post #186

Earlier quoted context omitted.

It’s pure efficiency. I always customize my orders and it’s too many taps on a usually laggy system. I’m also usually ordering for 3, all customized. I can tell a cashier the entire order in less than 20s. And somehow their UI allows them to enter it just as quickly. It’s not a muscle memory thing either, it’s literally the interface and hardware they use runs fast and is perhaps designed with efficiency. The kiosk a…

One rule I had with my kids at McDonalds: you take it like they make it. No customizations; they will just fuck it up anyway. If you don't like pickles take them off yourself.

But those tiny diced up onions (·•᷄‎ࡇ•᷅ )
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