Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Apple apologizes for iPad 'Crush' ad that 'missed the mark'

theverge.com

Post reply on HN
Print view View original

301–310 of 1001 posts

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#301

Post by freetime2 »

I liked it, for the same reason I’ll occasionally watch videos on YouTube of things getting crushed in a hydraulic press. Morbid curiosity, I guess. It also looks like a decent amount of craftsmanship went into shooting and editing it. I would be curious to know how much was real vs. CGI.

I can understand how people could find it distasteful with its almost pornographic depiction of destruction. But still, it feels like people are almost going out of their way to get offended by this.

That being said, I think Apple is smart to apologize. It doesn’t cost them anything, it softens some of the negativity surrounding the story, and probably got the new iPads an extra day of coverage in the news cycle.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#302

Post by planede »

Hamuko wrote: post #219
tecleandor wrote: post #216

They missed the opportunity of, instead of destroying everything, "compressing" it all in an iPad to show "all the things that you can fit inside that tiny device" or something like that. The destruction seemed pointless.

What? They are quite literally compressing those things in the video. And if you apply compressive force to a bunch of objects using a massive press, the objects would obviously get destroyed.

It's obviously a lossy compression then.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#305

Post by Nevermark »

yareal wrote: post #109
zitterbewegung wrote: post #10

I thought the ad was great but to actually have to apologize for it ?? I am a self admitted Apple fanboy but while I don’t see eye to eye on this I really don’t see the offensiveness . But in the grand scheme of things it might sell more iPads due to the Streisand effect.

Imagine something you care about, maybe a family dog. Now put it in a hydraulic press. Cut back to "Nintendogs now available!" For many, musical instruments and artists tools carry not just their functional nature but a spiritual or cultural identity. A piano isn't just a box with some metal strings inside, it represents something. That guitar could have been played, instead it's destroyed. The as is also needlessly…

For the right brand, with a consistently sick sense of humor, "ridiculous and uncomfortable" can work.

But you never want to tell a story about shooting a happy young dog, and then ask people "Vote for me, I do tough things"!! Don't. do . that.

As humans, we all get lost in our own context sometimes

(Not making any larger political point.)

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#307

Post by xyst »

major505 wrote: post #290

People complain about anything this days... Offtopic about the ipad, Im curious, does you guys use tablets like the ipad in anyway in your dayily lifes? After phones seem to be getting bigger, I see no use for a dedicated device like an Ipad.

No it’s a glorified iPhone in my opinion.

I had planned to use it to write code on the go but found it extremely limiting.

All of the power inside the tablet and it’s locked behind the Apple jail.

Have seen a few people use it as a laptop replacement though. They bring Bluetooth kb and mouse. But the experience seemed very janky to me. I asked to observe their experience and person was just web browsing lol.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#308

Post by Clubber »

freetime2 wrote: post #301

I liked it, for the same reason I’ll occasionally watch videos on YouTube of things getting crushed in a hydraulic press. Morbid curiosity, I guess. It also looks like a decent amount of craftsmanship went into shooting and editing it. I would be curious to know how much was real vs. CGI. I can understand how people could find it distasteful with its almost pornographic depiction of destruction. But still, it feels l…

>But it feels like people are almost going out of their way to get offended by this.

After all the news about this, I finally watched it. I don't get why people are complaining. It's either a ploy by Apple marketing to get people to watch it, or manufactured outrage by news sites trying to get clicks.

What an artificial world we live in today.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#309

Post by alt227 »

FpUser wrote: post #296
hartator wrote: post #268

I think the part that was really upsetting is they crushed real good objects. After all of that talks about climate friendly. They could have crushed 3D renderings and up the clip with “rendered on iPad. No harm was done on real objects.” And that would have been a good ad.

>"And that would have been a good ad." No it would not. It would still be as disgusting as it is now.

> No it would not. It would still be as disgusting as it is now.

For me the disgust was purely in waste of perfectly good items. Those instruments could have provided a whole music department for a struggling school or youth center. The paint could have even been used to brighten the place up.

But No, Apple just squashed it all to show off.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#310

Post by tokai »

It's othering to the extreme seeing people get so riled up by this. Some years ago the "kids in Africa could have eaten that inedible-object" meme was popular to make fun of people that gets angry about other people destroying or throwing away their own property. Guess we need to bring it back. If you get a strong emotional response to this ad your emotional priorities are seriously out of calibration.
Post reply on HN