> Currently only about 3% of PP products are being recycled in the United States, but it is becoming more widely accepted So now the relatively small amount of mass in the cap is just as recyclable as the bottle itself -- neither are actually going to be recycled. There's nothing to see here but marketing. And a an interesting engineering puzzle solved, sure. "How Big Oil Misled The Public Into Believing Plastic Woul…
This is a pessimistic, anti-progress perspective. As you point out, there are plenty of other problems in the recycling chain. But this is a small step in the right direction. And the investment here is pretty small too. $1.2m probably covered a handful of engineers for around a year plus the cost of tooling. Given that Heinz sells a lot of ketchup, I would expect that the impact/dollar here is pretty high. Also, I’d…
This is what the bargaining stage of grief looks like.
We - all of us - want to believe that life can continue on as it has if we just take the right special steps in our kitchen.
In fact, the rituals of modern consumers straining to be “sustainable” is reminiscent of a rain dance - and about as effective.