This is really mourning the human condition. This scenario is not new. It is one that has been repeated over and over again --- not just in the history of business but in the history of humanity. I'm not the only one who saw the big flashing warning signs at the start of the Big Tech/social media era. The distressing and frustrating part is the fact that so many others didn't. I watched as even my own family ignored…
I don't buy this. I believe that "Don't be evil" was a genuine desire, but it characterized a contrarian position designed to stand in opposition to traditional corporate culture.
The correct lesson, IMO, is that you cannot ever grow to be a corporation remotely the size that google is and fight that traditional corporate culture successfully. Larry & Sergey were just incredibly naive about this, that's all.
If you want to "not be evil", you must be prepared to remain small, and probably niche. That doesn't mean you're unimportant, but you're definitely not Google as we know it today.