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EU data regulator bans personalised advertising on Facebook and Instagram

reuters.com

301–310 of 765 posts

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#301

Facebook and all other ad networks using personalized advertising will pull out from the EU, then.

Don't threaten me with a good time.

I don't know how much better it would actually be! We'll have ads no matter what. And honestly, I prefer the relevant and targeted ads compared to what we had before.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#302

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

^this. I don't have anything against personalized ads based on information that I willingly share. If I am following a bunch of groups of kite-surfers, I actually welcome ads for kite-surfing gears and services while browsing those groups. If I explicitly decide to share my address on my social network profile AND, explicitly authorize the use of this information for targeting, I don't mind, and actually welcome seei…

I am curious what widespread legislation on this front is going to cause. Not meaning to defend surveillance capitalism in the slightest, it belongs in the dustbin of history for reasons too numerous to articulate, but merely from the perspective that personalized ads that creep on you were essentially made a load-bearing column of the Internet before anyone knew how creepy they were going to get with it, and now just, every goddamn website out there with even a modicum of traffic has ads. And like, I'm sure the vast majority of people here block ads and I think blocking ads is getting more or more prevalent year over year, but like, they must be being seen by someone. Sites still use them, largely because there isn't a real replacement for a constant trickle revenue stream like them out there seeing wide adoption.

I guess in my ideal world, I would hope that these businesses could pivot back to a dumber, more privacy-friendly mode of advertising? But I wonder if the corpos are willing to give that up, or if they'll just continue trying to squirrel around this and any other laws to the point of absurdity?

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#303
post #111

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

Don’t forget Apple has a billion dollar ad business!

They has grown enormously as Apple used its monopoly power to make every other advertiser less effective. Apple still uses the same user targeting they banned for every other advertiser, of course.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#304
post #236

Earlier quoted context omitted.

Upon logging into okcupid today I received a pop up inviting me to join The League (another dating app), with my phone number already pre-propagated. After accepting, they sent me this email. > We use the combination of your Facebook and LinkedIn data plus your About Me and Photos to ensure we are building a balanced, high-achieving and diverse community. Our screening algorithm looks at indicators like social influe…

Reminds of the days when your name, address, and phone number were automatically listed in the phone book. You had to pay the phone company to not list your information. https://en.wikipedia.org/wiki/Telephone_directory

Sidebar: it used to be completely normal to publish your phone number and address publicly yet far less people had the information. The people who had it were basically a subset of people in your local community. Looking back at this point in time, the world felt so huge because it wasn't so connected and centralized.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#305
post #265

Earlier quoted context omitted.

Do you have any evidence of an actual harm being inflicted on a meaningful amount of people that would be sufficient to shutdown such a large amount of economic activity?

Cambridge Analytica.

FYI - referring to Cambridge Analytica like it has any meaningful relationship to privacy, ad tech or election results is the silliest thing you can say to someone who has any understanding of the subject. Cambridge Analytica is a like a canary in a coal mine that says, "this person has no actual understanding of the issues".

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#306
post #236

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

Upon logging into okcupid today I received a pop up inviting me to join The League (another dating app), with my phone number already pre-propagated. After accepting, they sent me this email. > We use the combination of your Facebook and LinkedIn data plus your About Me and Photos to ensure we are building a balanced, high-achieving and diverse community. Our screening algorithm looks at indicators like social influe…

As someone that refuses to use Linked In or Facebook it is wild to me that someone would not only use them, but willingly link a dating app to them.

It makes me wonder how many more things I'll never get to participate in because I've deleted/avoid social media.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#307
post #236

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

Upon logging into okcupid today I received a pop up inviting me to join The League (another dating app), with my phone number already pre-propagated. After accepting, they sent me this email. > We use the combination of your Facebook and LinkedIn data plus your About Me and Photos to ensure we are building a balanced, high-achieving and diverse community. Our screening algorithm looks at indicators like social influe…

Okcupid and The League are owned by the same company. So that’s a first-party, in platform ad

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#308

Earlier quoted context omitted.

Ads are almost universally trying to convince you to do something you shouldn't do. At best, they will convince you to but a subpar product, at worst they'll convince you to buy a product you don't need at all. Personalized ads are better at convincing you personally, so they are worse for you than random ads, or even than content-based ads. Additionally, they depend on building a detailed profile of you, which most…

I saw an ad a while ago for a piece of software that turned out very beneficial for my business. I did not know that such software existed. The ad was good for me and for the seller. Trade is not a zero sum game.

But for such ads you don't need tracking (which is what is meant with personalization). Plain old targeting by choosing the right websites or pages to publish your ads on works fine for that, probably even better.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#309

Ok, my contrarian hot take (for HN at least). The real entities we need to be afraid of in regards to privacy are governments & politicians, not companies & entrepreneurs. The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries). The EU is doing a fantastic job of keeping everyone distracted by pointing the finger a…

> The real entities we need to be afraid of in regards to privacy are governments & politicians, not companies & entrepreneurs.

Why not both?

> The worst thing a company can do is try to sell you more soap

No, the worst thing a company can do is to propagate the recorded data, willingly or otherwise (companies get hacked, forced by governments, etc.), to entities that won't be content with just using that data to sell more soap.

Oh, btw. Do you know who's in general VERY interested in all that sweet data such companies collect? That's right: Governments.

And politicians and governments, at least in all countries that I intend to live in, answer to the voter. Who do companies answer to?

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#310

Earlier quoted context omitted.

Is there any good reason not to both legally protect privacy and ban the largest part of the market for the invasively collected data (which seems to me to fall nearly under regulating what can be done with the data)?

Are you willing to pay for all internet websites then?

Many websites don't have ads, and I'd be happy if all others disappeared.
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