Earlier quoted context omitted.
Why?
I believe that the Mozilla execs have no faith in Firefox and instead are using whatever branding remains to position themselves as champions of digital rights. And I mean sure, it's not a bad goal, but they are letting Firefox die in the process. And once you lost your place at the standards negotiating table, then what? They already capitulated when Google decided that browsers needed DRM, and I don't see them stop…
HN loves to simultaneously criticize Mozilla for
1) being financially dependent on Google
2) spending resources on literally anything except Firefox
3) doing anything that smells like monetizing Firefox, no matter how innocuous
Spoiler alert: They have essentially no hope of avoiding 1 without doing at least a little bit of 2 or 3. Unlike Google, Apple, and Microsoft, they don't have billions of dollars coming through the backdoor from other business units. The money can't just magically appear, so either they make it from Google, from Firefox, or from alternative services.