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Apple halted M2 chip production in January amid 'plummeting' Mac sales

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Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#301

Earlier quoted context omitted.

I have a hunch that’s exactly what it looked like for all past economic empires, no?

Which empires are those?

Roman, Ottoman, British to name a few.

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#302
post #32

In my case, I feel that Apple has priced itself out of the EU market with the latest Macs and iDevices. The new base M2 Air begins at €1500 after taxes which is genuinely an absurd amount of money to ask for a device that comes with 8 GB and 256 GB of non-replaceable ram and ssd respectively. The cheapest iPhone 14 starts at a bit over €1000. My plan is to keep my entry-level M1 Air for a few more years and then I'm…

Almost exactly 2 years ago, I bought an M1 Air for €1050. That same M1 Air is still being sold by that same store, but now costs €1126. That's a 7% rise in price for a laptop that's now 2,5 years old. This is just ridiculous.

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Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#303
post #36

I was just buying a laptop for my family and the prices of MacBooks here in Europe are utterly crazy. The crappiest 8GB RAM (?!) 256SSD M2 Air model is 1650EUR. 1650EUR for a laptop that won't have enough ram to run the browser in two years. The 16GB model is rounded 2000EUR, which was before reserved for a high-end gaming laptops. It's bonkers.

That's crazy. In the USA, $2000 gets a m2 air with 24GB ram and 1TB drive. The cheapest option is $1200. Is there added taxes / tarrifs for the european prices? That's much worse than just the EUR/USD exchange rate.

It's usually US price + VAT (20-24% depending on country) + exchange rate and then rounded up to nearest "xx99.99" price for margin.

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#304
post #32

In my case, I feel that Apple has priced itself out of the EU market with the latest Macs and iDevices. The new base M2 Air begins at €1500 after taxes which is genuinely an absurd amount of money to ask for a device that comes with 8 GB and 256 GB of non-replaceable ram and ssd respectively. The cheapest iPhone 14 starts at a bit over €1000. My plan is to keep my entry-level M1 Air for a few more years and then I'm…

The prices are bad enough, but what really seals the deal is the forced obsolescence. I have an older macbook that I was trying to upgrade to the newer OS and they make it basically impossible. I struggled for a few days on it, then I just installed ubuntu and it works perfectly.

Apple's value proposition seems to be "pay an arm and a leg for something we will break anytime we think you should give us more money."

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#305
post #32

In my case, I feel that Apple has priced itself out of the EU market with the latest Macs and iDevices. The new base M2 Air begins at €1500 after taxes which is genuinely an absurd amount of money to ask for a device that comes with 8 GB and 256 GB of non-replaceable ram and ssd respectively. The cheapest iPhone 14 starts at a bit over €1000. My plan is to keep my entry-level M1 Air for a few more years and then I'm…

Some where someone wrote: It's not that Apples hardware isn't cost competitive, they just don't have en entry level option (or even a low mid-level option). The cheapest MacBook Air, which is fine for most of my needs is €1260/$1370 and while it's a wonderful laptop, it's just a bit much for running Safari, VSCode and a terminal. It really is a €950 laptop, but if they could hit that price then what else would you re…

By the way Framework also has no cheap options like $400-$500: the prices start with 750 Euro for tiny 13-inch version. I guess you can't profit much from selling reasonably priced laptops.

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#306
post #224

Earlier quoted context omitted.

why is it weird? Apple states its quarterly results in USD, which is all their investors/media care about, so of course Apple cares enormously about profit/revenue in USD. in addition, much of their design/engineering/management/etc costs are in or coupled to USD.

It makes sense from a tactical point of view. But with the M-line of architecture they had the strategic opportunity to burn the competition.

If they were to price the M1 line "to sell" when they publish the M3 line, they could still do so.

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#307
post #69

Earlier quoted context omitted.

>1650EUR for a laptop that won't have enough ram to run the browser in two years. That did not have enough ram 3 years ago... the fact they are still trying to sell 8GB as an useful amount outside of extremely budget laptops is insane.

Speaking as someone who has and uses an M2 Macbook Air with 8GB RAM, I agree it's not a lot but it's more than sufficient for any use case a Macbook Air would generally see. This literally isn't Windows where 32GB of RAM is the new minimum. I will say the Macbook Pro really should start from 16GB RAM and at least 1TB SSD; it's for professionals, isn't it?

> This literally isn't Windows where 32GB of RAM is the new minimum.

4GB of RAM.[0]

It's the stupid websites that require GB of RAM to display a couple pieces of written text and the hundreds of MB of JS that tally up to the additional 28GB you may be thinking of. Oh and all the electron apps which add additional browser requirements where there shouldn't be any. I guess Mac OS is somehow exempt from this particular fault though, I would be curious to know how they accomplished it.

[0]: https://learn.microsoft.com/en-us/windows/whats-new/windows-...

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#308
On my side I appreciate the Macbook Pro M1 32gb that my company gives me to use, but I'll never purchase it out of pocket (unless I create a business and expense that). It's just too expensive and I'm not really using the full potential. I think it's a lot better to have a 4-core+16GB Ubuntu machine stripping off whatever eye candies that Linux has for my sys programming hobby and other uses. All entertainment goes to a 16gb Windows machine.

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#309

Earlier quoted context omitted.

Almost exactly 2 years ago, I bought an M1 Air for €1050. That same M1 Air is still being sold by that same store, but now costs €1126. That's a 7% rise in price for a laptop that's now 2,5 years old. This is just ridiculous.

Technically the price did still fall in real terms. Not great, though.

Adjusted for inflation 1050 EUR in 2021 is 1,189.2 EUR in 2023.

You're right that's a 7% increase in nominal terms but a 5.5% decrease in real dollar terms.

Re: Apple halted M2 chip production in January amid 'plummeting' Mac sales

#310

Earlier quoted context omitted.

Almost exactly 2 years ago, I bought an M1 Air for €1050. That same M1 Air is still being sold by that same store, but now costs €1126. That's a 7% rise in price for a laptop that's now 2,5 years old. This is just ridiculous.

Technically the price did still fall in real terms. Not great, though.

Technically correct, but I doubt salaries followed the inflation, so for most of people, it's just more expensive. :/
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