Earlier quoted context omitted.
Ask any British person what 'The Met' is and they'll say 'London police' (or similar). I doubt an American museum could ever change that, embracing something so generic is limiting for identity & brand awareness IMO.
London has the Underground. Something that sounds generic actually is well known to the locals and is part of the culture, the identity, the attraction of a place. Same story here.
One might think it'd be similarly aiming to capture the hearts and minds of tourists, but TfL's been so aggressively pro-Oyster, then/now contactless, that afaict it's always been just about as hard as possible for tourists while still being convenient for Londoners. It makes some sort of sense, it's subsidised by the London taxpayer after all - so it is 'by Londoners for Londoners' - but I think surely it would be possible simultaneously to make it easier for and capture more money from tourists. I digress - point was I think to be that TfL doesn't really care about brand, especially not globally. Maybe I'm wrong to assume that 'the met' does.