It's a strange move given Facebook changed their name to promote VR and the Quest is their flagship device. Also surprised that after mass producing this device for almost 2 years their manufacturing and supply chain costs aren't dialed in enough to maintain the current price. The message here is that VR is 'failing'. I hope it's not, but that's the message with this backwards move.
FB shouldn't have to raise the price if they're making money selling games for the Quest. I guess they're not selling games.