Earlier quoted context omitted.
Funny that webvan is always cited as an example of a startup that could never work, but really just an early example of do something that doesn't scale and just keep doing it until you somehow make money. But VCs weren't yet ready for the unicorn burn.
Juicero was the mirror product, then: An overpriced orange juice machine, with little packets that you can only buy on subscription, but can’t suspend while on holidays, with a QR code to prevent you from consuming after your holidays. It is also down if it can’t reach the Wifi. It showed that you can overcharge and make everything become a cloud subscription, because money was unlimited on the consumer side this tim…
I have a friend that worked there so I even tried the product. I thought the idea was vastly overpriced, but it definitely had the chance of working. Lots of people are into green juice vs fruit juice and they were trying to create a new market.