Earlier quoted context omitted.
The problem with notion this is that 'woke' or 'activist' values are actually pretty reflective of mainstream values in 21st century society. I would worry more about the legal exposure of people who express opposition to diversity/equity/inclusiveness, as these are very likely to be the people who would end up behaving inappropriately and getting the company mired in harassment and discrimination suits.
The very fact these value are called “activist” and “woke” means they aren’t mainstream values. And it’s not the values, it’s the disruption. If you had anti-abortion Republicans doing the same would everyone be saying how the company should “tread lightly”.
> And it’s not the values, it’s the disruption.
People want to feel like they're in a career that aligns with their values, and the more in demand your talent is, the more you're able to make demands of your employers to have them be values-aligned. If employers don't need top shelf talent, they're free to ignore that and be less competitive in the market for talent. However, successful companies usually tend to compete. We're talking about Spotify because they competed for and hired high-grade talent, and that high-grade talent wants their company to be values-aligned.