I also have a slight concern about the author’s sales tax liability in territories such as the US and the EU. Economic nexus is real, take a look at paddle.com if you want to know more. GitHub doesn’t collect sales tax - so you shouldn’t be selling any taxable benefits FWIW.
My strategy so far has to turn the program into a weekly Insiders Update on the OSS projects I maintain along with regular feature length content on the industry and software.
There’s around 130-140 individuals, I’d like to see that get to double the number. As for companies that use OpenFaaS in production, they do not pay any form of sponsorship or support.