Earlier quoted context omitted.
There was a time when I advocated for MongoDB with the usual caveats. The ability to easily store and index complex data was of great value. And then in 2015 October, within a week of each other, SQLite and MySQL both learned how to index on expressions and store JSON (SQLite 3.9 2015-10-14, MySQL 5.7 2015-10-21). PostgreSQL added jsonb the year prior in 9.4. At that moment the value of MongoDB for me diminished grea…
Why is storing json in a database important to you? Whenever I see json fields in PostgreSQL/MySQL, I know I'm most likely in for inconsistent data and a world of pain.
Hyperbole aside, the best option often is somewhere in between. I find that a relational database with columns for primary keys/relations/anything used in WHERE statements in the normal application path, and a json blob for everything else that's just attributes for the current row/object/document, makes for a very flexible and successful DB schema. You get all the strong relational consistency benefits of traditional schemas, plus the flexibility to add and modify features that don't require relation changes without touching the schema, and the ability to represent complex structures while still allowing ad-hoc and admin path queries to peek into them where necessary.
In fact, most "fully normalized" databases end up reimplementing a key/value store or twelve in there anyway (e.g. config settings, user attributes, and the like). Might as well just use JSON at that point.