Earlier quoted context omitted.
Making money off "mistakes" that keep happening, darn it!
Storing plain text passwords doesn't make them money, but it negatively affects users, should those passwords be compromised. Though FB didn't prosper from the mistake, users potentially feel a cost, so the outcome is the same. Criminal negligence might not benefit the bad actor, but it's still a crime either way.
It's a bit like Exxon Valdez: they don't profit from spilling oil in the ocean, but they should still be penalized for cutting corners on safety.