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How Wired Is Going to Handle Ad Blocking

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Re: How Wired Is Going to Handle Ad Blocking

#302

As has been mentioned elsewhere, my exact problem with this/Forbes approach/elsewhere is that there is no way that I want to suddenly start managing several new monthly subscriptions for all these outlets. I enjoy Wired, but the thought of adding yet another subscription to my monthly credit card statement is too great a cognitive load for me to want to make the jump. Also, if you were to subscribe to the dead tree v…

This is exactly what Readability [1] was doing, really well - from a user's perspective - but they couldn't make the business model work. They got lots of paying readers on-board, but couldn't get publishers involved.

Maybe they were just s few years too early. As you say, now that publishers are slowly awakening from their slumber, they'll be more willing to give it a go.

[1] https://www.readability.com/

Re: How Wired Is Going to Handle Ad Blocking

#303

Earlier quoted context omitted.

In the Netherlands and Germany, there's Blendle, and it's very successful. http://www.wikiwand.com/en/Blendle https://medium.com/on-blendle

But it's still micropayments. They've done a good job of aggregating some quality content, but it's still pay per click to the consumer.

I'd assume it's to keep things easier, especially for a young company. It should be much easier to deal with publishers when you can agree on cost per view, rather than trying to work out some magic subscriptions share model, like the one used by spotify, which is pretty hard to do and keep everyone happy.

But that's just an educated guess :)

Re: How Wired Is Going to Handle Ad Blocking

#304

This is a nice post from an organization that clearly cares about their readers. That's hard to write, and the staff at Wired deserve credit for their effort to be open and direct with us. Unfortunately the post fails to address the reasons that their readers USE ad blockers. If only they had gone a LITTLE bit farther in this post and made specific promises in exchange for being whitelisted. Here are the promises tha…

Best comment here. If they did something like this I'd happily whitelist them. As it stands now? Not a chance.

Re: How Wired Is Going to Handle Ad Blocking

#306
post #3

Earlier quoted context omitted.

I'd prefer to pay, say, $10/mo for _all_ the content I read, and that's basically the very upper bound. I figure $120/yr is a much better deal than what they (where by "they" I mean all the news sources I read) are getting from ads right now. I don't click on ads, and brand advertisements don't pay shit.

Texture is an attempt to be that. Like Netflix they don't have everything you could ever want. But they have enough.

I am most likely to see a wired article by following a HN link. That texture has some other article that is similar is totally pointless, as it is either the wired article or nothing.

Don't get me wrong, texture is probably doing great things, but until we get copyright changed to include a right to stream any work (subject to payment), such collections will be mostly pointless.

Re: How Wired Is Going to Handle Ad Blocking

#307
post #5

How are they going to detect ad blocking? They're going to have to spend a long time fighting anti-ad block detection. You can't trust the client. Ads are displayed in the client. It would take hardware level ad serving to make ad serving and anti-ad blocking feasible.

Trivial answer: the webpage is a monolithic PNG. Good luck building a general-purpose image parser & modifier, especially on a webpage with embedded animations. There are ways to make it very difficult to distinguish between content and ads, that's all you need to do. At the highest level, the content is the ads, which is usually what ends up happening to trade publications anyway.

Trivial answer: the webpage is a monolithic PNG

Yes, please! If they are going to serve every article as a single static file, then I might actually consider paying for it.

Re: How Wired Is Going to Handle Ad Blocking

#308

I'm generally not inclined to fully whitelist anyplace because even if everything it loads today is safe, who's to say what's going to be loaded after the site gets hacked. That said, I tried to go through and do some allowing of requests and scripts for places I recognized, including whitelisting the site in Ghostery to keep it from interfering. After adding 19 separate exceptions in uMatrix for both whole domains a…

They're not talking to you or me. If they were, this article would have been "How Wired Is Going to Handle Tracking and Web Cruft" and address the underlying problem causing people to install ad blockers. I want people to get paid--really I do--but I'm not stepping barefoot into a cesspool of web cruft to do it. Blockers are like putting boots on so you can wade through it safely. Clean up your mess and I don't mind…

> We know that there are many reasons for running an ad blocker, from simply wanting a faster, cleaner browsing experience to concerns about security and tracking software.

They sound as though they're trying to accommodate 'us', but the proof will be in what the 'ad-free' experience is really like. I wonder if they're considered a paid RSS feed as an alternative - that would certainly solve much of the issue for many.

Re: How Wired Is Going to Handle Ad Blocking

#309
post #5

How are they going to detect ad blocking? They're going to have to spend a long time fighting anti-ad block detection. You can't trust the client. Ads are displayed in the client. It would take hardware level ad serving to make ad serving and anti-ad blocking feasible.

Trivial answer: the webpage is a monolithic PNG. Good luck building a general-purpose image parser & modifier, especially on a webpage with embedded animations. There are ways to make it very difficult to distinguish between content and ads, that's all you need to do. At the highest level, the content is the ads, which is usually what ends up happening to trade publications anyway.

If somebody did that monolithic PNG a bunch of hackers would see it as a challenge and there would be a "Show HN: how to get around wireds new png system" within a week.

Re: How Wired Is Going to Handle Ad Blocking

#310
post #298

As has been mentioned elsewhere, my exact problem with this/Forbes approach/elsewhere is that there is no way that I want to suddenly start managing several new monthly subscriptions for all these outlets. I enjoy Wired, but the thought of adding yet another subscription to my monthly credit card statement is too great a cognitive load for me to want to make the jump. Also, if you were to subscribe to the dead tree v…

[deleted]

Getting banned is not the issue with that scheme, getting criminally prosecuted for commercial infringement is.
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