PG says this in one of his essays, I think the example was basically that the secret to making money is getting someone like Einstein to do something like designing refrigerators. It works for two reasons: 1) The reward for invention and innovation is basically the same, but the ROI on innovation is 10x better than the ROI on invention. (This is one of the main ideas of Seth Godin's book Free Prize Inside.) 2) The be…
On a related note: http://en.wikipedia.org/wiki/Einstein_refrigerator