Great post Niall. Just wondering what groundwork you had laid down before the 90 days. Also, staggering numbers on the Bow Wow Times site. Do you think it's mainly down to the fact that people just love dogs (and articles about dogs) or is there anything you guys did that would be replicable for other B2C markets?
Getting to €20k in MRR in 90 days
31–38 of 38 posts
Re: Getting to €20k in MRR in 90 days
#32Earlier quoted context omitted.
We wouldn't have had the growth we have had without Facebook. Its the most targeted and cost effective ad platform the world has ever seen. Not suited to every business of course but I do think a lot of people underestimate just how effective it can be.
Don't you get tons of fake likes? Because my experience is that the majority of the likes I got were fake.
If you are still running page like ads and not driving traffic offsite to your own pages, you are doing it wrong :)
Re: Getting to €20k in MRR in 90 days
#33I thought no-one would bother filling out contact details / CC number without getting to a desktop first. After looking at your data and then checking my own analytics, I'm wrong. Even for Candy Japan, I see 13% of conversions from mobile, 12% from tablet. And this despite the site not being designed for mobile at all. Sounds like fixing my mobile side might actually be a great opportunity for getting some more conve…
It's quite possible this changed with iOS7 with the introduction of iCloud Keychain, which enabled storage of credit card information. I've found myself buying a lot more stuff on the mobile web since then, things that previously I only would have bought on a desktop.
A company I do work for has been doing a million+ or more in monthly credit card sales from iOS and android devices since '08. The iCloud Keychain didnt really increase numbers measurably at all.
When I started work for them I didn't believe so many people were willing to buy via mobile devices. Luckily, so was the competition, whom were not on their game and didnt want to accept such truths... so we ate their lunch. ;)
Re: Getting to €20k in MRR in 90 days
#34Re: Getting to €20k in MRR in 90 days
#35I like the acquisition success story, people bash on Facebook ads but they're probably the best online channel when you have a very specific audience you want to target with high reach (dog owners, UK&I) Just doesn't work as well for retail products / subscriptions when your audience is not necessarily ready to buy, and you just end up with worthless likes and no conversions. For instance, FB targeting women 25-35 fo…
I don't think its fair to say FB ads dont work as well when your audience is not ready to buy. If you try to run an Adwords style campaign on FB, then you are right, that isn't very likely to work but that isnt because of FB. The problem is the ads don't match where the prospects are in the buying cycle. Where FB excels is driving leads into a nurturing campaign that gets them ready for the sale down the line. These…
Spot on.
If you want to get a better view of this and have Google Analytics conversion tracking setup, you can look at the Attribution reports and Path reports to understand where/how FB and social in general contributes to your conversions.
Google has a decent overview of the high-level topic [1] with a tool to see the change across various verticals/categories, but you can actually calculate a similar chart for your own business quite easily by doing the math on assisted conversions/last click conversions. The higher the number, the more that channel plays a role towards the beginning of the "intent funnel" (defined as awareness >> consideration >> purchase).
Obviously that doesn't mean that channel ALWAYS plays that role (as can be seen in the path reports in GA) but generally speaking, it is not uncommon for display and social to be very high on the assist side of things, and channels like direct, email, paid search, etc. to be stronger on the last touch side. If you discount the value of an early touch channel, you might find that the demand it generates drops off resulting in a loss of volume and/or efficiency for later touch channels.
There are some scenarios where FB and social can drive strong last click performance, but more often it is an assist channel. Being able to measure and manage it as such can easily mean the difference between perceptions of "yes this was a smart investment" vs. "what a waste of cash, FB sucks."
[1] https://www.thinkwithgoogle.com/tools/customer-journey-to-on...
Re: Getting to €20k in MRR in 90 days
#36Commenting for a later read. This is great stuff for getting the ball rolling.
Re: Getting to €20k in MRR in 90 days
#37Earlier quoted context omitted.
It's quite possible this changed with iOS7 with the introduction of iCloud Keychain, which enabled storage of credit card information. I've found myself buying a lot more stuff on the mobile web since then, things that previously I only would have bought on a desktop.
A company I do work for has been doing a million+ or more in monthly credit card sales from iOS and android devices since '08. The iCloud Keychain didnt really increase numbers measurably at all. When I started work for them I didn't believe so many people were willing to buy via mobile devices. Luckily, so was the competition, whom were not on their game and didnt want to accept such truths... so we ate their lunch.…
Are you talking about mobile web or mobile apps? I'm only referring to transactions that take place through the web browser.
If you're talking about the mobile web though, fair enough - I find that surprising. It has certainly altered my habits.
Re: Getting to €20k in MRR in 90 days
#38Earlier quoted context omitted.
A company I do work for has been doing a million+ or more in monthly credit card sales from iOS and android devices since '08. The iCloud Keychain didnt really increase numbers measurably at all. When I started work for them I didn't believe so many people were willing to buy via mobile devices. Luckily, so was the competition, whom were not on their game and didnt want to accept such truths... so we ate their lunch.…
Are you talking about mobile web or mobile apps? I'm only referring to transactions that take place through the web browser. If you're talking about the mobile web though, fair enough - I find that surprising. It has certainly altered my habits.
im specifically talking about the mobile web. this also happened to be adult related material... so maybe there was more incentive to get the card out?