This is written by someone who isn't in the advertising business and doesn't understand the dynamics of that industry. Extrapolating from stock prices doesn't cut it. Google is not going anywhere anytime soon, it's the defacto unspoken leader in online advertising and the closest competitor these days is Facebook, and even they have a very hard time getting to parity. Google owns so much of the adserving stack and on…
> Google is not going anywhere anytime soon And this article never said it was. Did you even read the article, or just jump into to defend Google?
I never care enough to defend a company. The article was arguing about growth slowing but Google's foundation in advertising needs to be studied in more detail than these signals. The ad market is going through massive changes and Google has plenty of potential still left, along with all of the other areas where they are starting to cut into MS business.
Stalled and similar words is not how I would describe them.