I once had a job, where the CEO, during his monthly all-hands call, banned the phrase 'work-life balance'. He talked about it as an invention of the industrial revolution that applied only to sweatshop work. He was from a farm, see, and on farms, you work until the work is done. The company, he told us, never promised its employees work-life balance, and we should all stop talking about it. We should work until the work is done, like farmers do.
The chatroom I was in at the time exploded with everyone posting the job descriptions we currently had open, all of which boasted about the healthy work-life balance our company offered.
Those job descriptions changed within a week, and I left within 2 months.