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Tinder to charge older users more for premium facilities

m.bbc.co.uk

31–40 of 98 posts

Re: Tinder to charge older users more for premium facilities

#31
post #21
post #9

I'm reasonably certain the UK's age discrimination legislation under the Equality Act 2010 could be used to take Tinder to court for this. Basically, it's illegal to charge people more simply because of how old they are. http://www.equalityhumanrights.com/your-rights/equal-rights/...

Serious questions: Can they give people discounts based on how old they are? Can they give student discounts? Is there a legal line between giving discounts/charging less vs charging more?

Senior discounts (55+) are quite popular in the USA, although I don't hear young people complaining.

Re: Tinder to charge older users more for premium facilities

#32
post #27

I'm surprised they're charging women. Perhaps this just reveals my sexism. They obviously have the data, I guess it's impressive they're able to charge men and women the same price. I'd always put tinder in that category of hookup-ish bar that doesn't charge women cover.

Many people in tinder are using it for real dating, not just hookups. Many bios include "Not looking for a hookup".

Re: Tinder to charge older users more for premium facilities

#34
post #27

I'm surprised they're charging women. Perhaps this just reveals my sexism. They obviously have the data, I guess it's impressive they're able to charge men and women the same price. I'd always put tinder in that category of hookup-ish bar that doesn't charge women cover.

"Perhaps this just reveals my sexism"

Not really, it just means you've come to the same conclusion as bars in the US have for years.

Re: Tinder to charge older users more for premium facilities

#35

>One expert said the move was "sleazy". Oh screw you, BBC. Expert on what? If you want to insult it, go ahead, but don't pretend that calling it 'sleazy' is an act of journalism, an expert explaining facts. Side note: I'm amused by the people suggesting they push to frame it as a discount. That would be sleaze. This may be jerk behavior but it's not dishonest.

Yea they should of just said discriminatory. Well that's kinda sleazy too.

Re: Tinder to charge older users more for premium facilities

#36
post #12

Price discrimination only works if people can't easily identity that discrimination is in play. Otherwise, there will be backlash, which is what has been happening on Twitter this morning. It's also worth nothing that price discrimination really doesn't work if it can easily be gamed. Many people create secondary Facebook profiles for Tinder; this implementation just ensures that there will be a lot more "27 year old…

> Price discrimination only works if people can't easily identity that discrimination is in play. While this specific pricing model seems odd to me, I don't think I agree with your general claim. I think everyone understands the iPhone product line, with different prices for different amounts of storage space. As far as I know, that works really well for Apple, yet it would be difficult to have a more blatant example…

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Re: Tinder to charge older users more for premium facilities

#37
post #31
post #21

Earlier quoted context omitted.

Serious questions: Can they give people discounts based on how old they are? Can they give student discounts? Is there a legal line between giving discounts/charging less vs charging more?

Senior discounts (55+) are quite popular in the USA, although I don't hear young people complaining.

They should be, considering how much baby boomers have screwed over subsequent generations economically.

Re: Tinder to charge older users more for premium facilities

#38

What better methods of price discrimination do you think they should use? * Perhaps men could be charged more than women - it's sexist and a double standard but in many parts of the world men are expected to pay for dates anyway. * Perhaps users need to say if they are looking for a short term relationship versus a long term relationship and are charged more (or less) to match with others who are looking for a long t…

"What better methods of price discrimination do you think they should use?"

None. Same service, same price. A tech company, given all the ageist news articles, probably shouldn't price on age.

Re: Tinder to charge older users more for premium facilities

#40
Keep in mind this is only for the infinitesimal subset of Tinder users that will be paying for the "premium" feature set anyways. Basic Tinder remains free for all ages, as far as I understand.

That said, I agree with the BBC's unnamed expert (who is probably Paul Kedrosky quoted again at the end of the article):

' One expert said the move was "sleazy". '.

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