It's interesting that somehow, because this is reverse engineered now and I can do funny things with it and hack around with it, I actually consider to buy this thing. I would wish that more companies would allow for modifications / hacks right from the start and actually support that. That would attract the hacker community and might result in many more interesting use cases.
I wonder if there is a market boost that comes from having your stuff hacked.
Using the Keurig 2.0 as an example: Adding DRM to the coffee maker turned off a lot of people. But once a hack was discovered it generated more publicity for the company. It makes me want to buy one just because I know I can get around the DRM. If it never had DRM, I don't think I would want one as bad.