I wonder to what extent a lifetime of exposure to advertising contributes to our craving for stuff. The article claims an evolutionary psychological explanation: anyone know of any research to back that up? Our ancestors were nomadic, so acquiring a lot of stuff wouldn't have made sense, would it? I wonder whether the super rich of the 17-century wanted to acquire stuff as much as we do. They would have had the means…
I think a parallel between the "middle class" (in quotes as I am unsure that term makes much sense depending on the period) of a time gone by and our era makes more sense. For them, I'd say the issue of stockpiling stuff would've been less problematic. Perhaps a large supply of tools or other utilitarian objects, but beyond that nothing of excess. They didn't have Billy Mays back then to sell them "As Seen On TV" goods.