I was not aware Pole Shift Survival was a thing. The internet really is a collection of wonderful things. http://pssurvival.com/ "The information on this site is for those who wish to improve their chances for survival after the coming pending pole shift."
It is not a thing. This is crack-pottery at an insane level. From the intro: "We expect about 90 degree shift of the crust as planet-X passes earth's orbit on its way through our solar system. " As other comments mentions magnetic pole shift though, that is a thing and happens every so often, about every 0.1 to 1 million years, see e.g. http://en.wikipedia.org/wiki/Geomagnetic_reversal
> When will the Pole Shift occur?
> Best we can tell it will occur between May 20 and Jun 12 in 2012. See the source Zetatalk clues, and Crop Circle clues that give this final result.
Oops!