I'd be curious what proportion of public facing space would be lockers. I imagine it'd be great to showcase flash sales and extremely high demand items. I really believe a retailer selling physical goods needs some sort of physical presence and hope this is something interesting.
Amazon to Open First Brick-and-Mortar Location
31–40 of 72 posts
Re: Amazon to Open First Brick-and-Mortar Location
#32Earlier quoted context omitted.
In many urban areas it can be challenging to receive packages, so having a pickup spot in the middle of several million people could well make sense. Apple's flagship Manhattan store famously does quite well as a showcase for their products and helps to sell millions for them. Amazon could be doing that math that for every user we get into the ecosystem we can extract X in lifetime value from book, video and app purc…
I don't know as much about NYC geography, but if they put one of these somewhere in the loop in Chicago I would definitely use it. I would much rather spend my lunch break walking down to the Amazon pickup depot than let a package sit on my front door all day.
Re: Amazon to Open First Brick-and-Mortar Location
#33TV loves these " people in Manhattan queued all night in front of the store in anticipation of iThingy 15.7 "
Re: Amazon to Open First Brick-and-Mortar Location
#34http://www.engadget.com/2014/10/09/amazon-store-manhattan/ Seems unnecessary. I guess Amazon is getting so bored making money in sane ways that they want to lose money in insane ways.
Though I agree, it does sound insane. What would they stock? They can't supply everything obviously. I think it will be a good outreach to put a face to the company you're buying from, and make it more personal. I'm sure the employees will have little Kindles so you can quickly order things in stock. And gain the confidence from buyers that are hesitant buying things from online retailers. Potentially this could hurt…
???? I would expect they are only going to stock amazon stuff. Maybe amazon branded + amazonbasics.
Why would they stock anything else?
To me, this seems like a fairly obvious play: They have had trouble getting playing with fire branded stuff in their internet and tv-only campaigns. People actually want to play with the devices.
Given the choice between buying space in best buy among tons of other companies, and leaving it to the whims of blue shirted people to sell their stuff, or doing it themselves, they chose "doing it themselves".
That seems sane to me.
Re: Amazon to Open First Brick-and-Mortar Location
#35Why? Their entire competitive advantage & business approach is based on the opposite?
Re: Amazon to Open First Brick-and-Mortar Location
#36http://www.engadget.com/2014/10/09/amazon-store-manhattan/ Seems unnecessary. I guess Amazon is getting so bored making money in sane ways that they want to lose money in insane ways.
http://services.corporate-ir.net/SEC/Document.Service?id=P3V...
Re: Amazon to Open First Brick-and-Mortar Location
#37This is probably to help feed the media buzz when they release a new Kindle or such. TV loves these " people in Manhattan queued all night in front of the store in anticipation of iThingy 15.7 "
If the user base increased by 50% between the two releases, they can convince 50% less people to upgrade the first weekend, and still sell more the first weekend than they did last time. The sold x million certainly tells you some hard dollar number that is uninteresting, but it gives you no idea how popular the device will actually be, even though it sounds like it should.
Re: Amazon to Open First Brick-and-Mortar Location
#38Earlier quoted context omitted.
We have those (sans giant walls) in the UK. They are called Argos. http://girlinlondon.com/argos-inside-one-of-the-uks-most-pec... for a good description.
I thought of a similar idea one day when day dreaming at my old retail job. What if in the future, all the stores become so small, malls could house 1000s of stores. You could go in, touch the product, try it on, but they were all just display models. And than you'd order it in store, and it would be on your doorstep the next day. No need to keep inventory in the store, and you pay a much smaller rental fee. And shri…
Someone has already picked up on the "micro-mall" phrase. They're running a store where merchants rent display space, and they handle the cash registers and stocking for them.
http://thevillageindoormarketplace.com/become-a-merchant/mic...
Re: Amazon to Open First Brick-and-Mortar Location
#39Earlier quoted context omitted.
In many urban areas it can be challenging to receive packages, so having a pickup spot in the middle of several million people could well make sense. Apple's flagship Manhattan store famously does quite well as a showcase for their products and helps to sell millions for them. Amazon could be doing that math that for every user we get into the ecosystem we can extract X in lifetime value from book, video and app purc…
I don't know as much about NYC geography, but if they put one of these somewhere in the loop in Chicago I would definitely use it. I would much rather spend my lunch break walking down to the Amazon pickup depot than let a package sit on my front door all day.
If I wanted to pick up packages, I'd go to stores and buy things. I don't want to go to the store though, so I pay Amazon to deliver it to me.