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Landing Page in a Day – Get a custom landing page that converts

landingpageinaday.com

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Re: Landing Page in a Day – Get a custom landing page that converts

#31

$1000 is a huge amount of money for what looks like a very basic landing page. In my opinion it would be better to just shell out $150 for the designmodo's startup framework, http://designmodo.com/startup/ and spend an afternoon tailoring it to your needs.

This can often times be summed up as a value-prop against opportunity cost and ROI. Do I have the time to create this page vs. doing something else? What direct return will I get if I spend $1000 and get x% increase?

Re: Landing Page in a Day – Get a custom landing page that converts

#32

$1000 is a huge amount of money for what looks like a very basic landing page. In my opinion it would be better to just shell out $150 for the designmodo's startup framework, http://designmodo.com/startup/ and spend an afternoon tailoring it to your needs.

I recommend you the WordPress version http://designmodo.com/startup-wordpress/, take a look to this video https://www.youtube.com/watch?v=MTN4xvzHUsM

Re: Landing Page in a Day – Get a custom landing page that converts

#33

$1000 is a huge amount of money for what looks like a very basic landing page. In my opinion it would be better to just shell out $150 for the designmodo's startup framework, http://designmodo.com/startup/ and spend an afternoon tailoring it to your needs.

I don't think that $1000 is to much for a service like this. Having worked with many non technical founders I know about their pain of finding someone who builds a landing page for a reasonable about of money. I also know quite a few solo founders with a technical background who have pretty shitty landing pages, even though they know (technically) how to build one and/or extended one from themeforest. They just forge…

I wouldn't have an issue paying $1,000 for a landing page, but I do have an issue paying $1,000 for a landing page where the developer only devotes a single day to learning about my business, understanding the problems we're solving, writing copy, designing, and coding.

I'm looking at the before and after example, and there are just a few words changed, previous headlines enlarged and colored, and a call to action at the very bottom. Yes, those are positive changes, but for $1,000 I'm expecting someone to bring far more to the table than a few minor tweaks. If you're asking for a premium price, I'm expecting a premium service.

Re: Landing Page in a Day – Get a custom landing page that converts

#35

"jQuery, the JavaScript framework" wat

"wat" I think what you're trying to say is: the page says jQuery is a framework, when really it's a library. Frameworks have more structure (Angular, Backbone, etc), and JQuery calls itself a library... Author might want to fix that.

Heh, good point. Fixed. The explanation is obviously intended for non-technical folks, so the distinction is probably lost there, but I do want to be correct.

Re: Landing Page in a Day – Get a custom landing page that converts

#36

Earlier quoted context omitted.

I don't think that $1000 is to much for a service like this. Having worked with many non technical founders I know about their pain of finding someone who builds a landing page for a reasonable about of money. I also know quite a few solo founders with a technical background who have pretty shitty landing pages, even though they know (technically) how to build one and/or extended one from themeforest. They just forge…

I wouldn't have an issue paying $1,000 for a landing page, but I do have an issue paying $1,000 for a landing page where the developer only devotes a single day to learning about my business, understanding the problems we're solving, writing copy, designing, and coding. I'm looking at the before and after example, and there are just a few words changed, previous headlines enlarged and colored, and a call to action at…

Assuming a day means 8 hours, that's only 125/hr, which is right in line with what many contractors make already. Hardly premium.

Re: Landing Page in a Day – Get a custom landing page that converts

#37

$1000 is a huge amount of money for what looks like a very basic landing page. In my opinion it would be better to just shell out $150 for the designmodo's startup framework, http://designmodo.com/startup/ and spend an afternoon tailoring it to your needs.

I also sell the framework I use for the landing pages separately here: http://cascade.io

It provides more style options than designmodo's and fewer components, but I think they are both great options.

Re: Landing Page in a Day – Get a custom landing page that converts

#38
Neither your site nor the 'Case Study' contain a privacy policy and both use Google Analytics. Both are in breach of the TOS which is problematic, especially in pro-privacy jurisdictions (like Germany for example).

From their Terms of Service at http://www.google.com/analytics/terms/us.html the language is crystal clear "You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies that are used to collect data. You must disclose the use of Google Analytics, and how it collects and processes data..."

I'm surprised by the number of sites that ignore this. I wish you good luck with the product launch but privacy and legal compliance are hot topics lately and I think you should consider bring your site, and especially your client's sites, into compliance.

Re: Landing Page in a Day – Get a custom landing page that converts

#39
post #29

Earlier quoted context omitted.

Sorry if this was unclear, but I do include copywriting & marketing advice in the project.

So many comments from people who clearly did not even read your page! The subtitle states "I'll WRITE, design, and code a custom page...", and the very first paragraph describing your offer states: "I'm an expert COPYWRITER and designer, and I want to help you...". Don't let the ADHD crowd get you down. Beautifully done.

An expert copywriter would know he has to optimize for the "ADHD crowd" (which is about 80% of people on the internet), for example by mentioning he provides copy in at least one of the subheads, instead of keeping his head in the sand like you suggest.

Re: Landing Page in a Day – Get a custom landing page that converts

#40
post #14

I've found that landing pages are less of a design issue and more of a messaging issue, although having something attractive is certainly nice to have. If you're largely taking existing headlines and making them look nicer, you're missing greater opportunities for improvement. I also don't think saying you get 10% - 17% conversion rates resonates at all. A lot depends on what you're optimizing for. I have landing pag…

Thanks for this—very insightful. I do include copywriting. For the case study, Justin already had copy that was in great shape. Other clients might not, so I'll provide writing from scratch in those cases. As for the conversion rates, totally agree that the metric I shared is somewhat vague. Every project has different goals, and sometimes even a fraction of a percent is a major win, such as with major display advert…

Sorry, but the metric isn't vague, it's bullshit. You can't promise a conversion rate. Probably not even a conversion improvement, since the people you're targeting won't have enough traffic for testing. I'd stay away from making such claims if I were you. Making nice, clear landing pages with good copy is a good enough value proposition for people who suck at writing and/or building websites.
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