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Weird pricing of Dropbox Pro

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Re: Weird pricing of Dropbox Pro

#31
Even for cloud-based services like dropbox, the cost of doing business in all countries is not the same. There are different laws/regulations to deal with, costs for having foreign-language support people, costs for internationalizing parts of the UI/etc.

Personally, I think it's kind of odd to expect that something will cost the exact same amount anywhere in the world.

It might be that the added cost for dropbox to do business in Europe just happens to be very close to the exchange rate, so they just change the currency symbol and call it "close enough".

There are plenty of things that are more expensive in the US than they are in Europe.

Re: Weird pricing of Dropbox Pro

#32
post #16
post #10

Or it could just be a standard pricing trick where you let the customer think they're getting a great deal by "working the system" when it's actually what you intended them to do all along. Dan Ariely has some good examples of this in his talks/books.

That's a possibility, but it has to be weighed against the ill-will you generate among the customers who realize that they are given/have been paying a higher price. This article is a perfect example. It certainly doesn't boost my opinion of dropbox.

Very true. In this case I imagine it's just a VAT issue, it's usually included in the price by default in the EU.

But whenever someone points out weird pricing and gets excited about a "great deal!", I usually have to check and think - is it really weird? Or is this entirely what is meant to happen?

Re: Weird pricing of Dropbox Pro

#33
post #22

In general; a $2 cup of coffee in north america costs 2€ in Europe. A $300 Wii U in north america costs 300€ in Europe. The only time currency conversion matters is because you are converting between two currencies, when buying a product from another country. GOG.com sells all their games in north american prices because it only has offices in north america. You are buying a product from north america when you buy fr…

> A $300 Wii U in north america costs 300€ in Europe.

Which is exactly the problem considering the Euro is 30% stronger than the dollar right now. It's also wrong, the $300 Wii U[0] is 275€[1], which is roughly correct ($300 + 20% french VAT is 274€)

[0] http://www.amazon.com/Nintendo-Wii-Mario-Luigi-Deluxe-U/dp/B...

[1] http://www.amazon.fr/Console-Nintendo-noire-Mario-Kart/dp/B0...

> GOG.com sells all their games in north american prices because it only has offices in north america. You are buying a product from north america in that case.

GOG.com sells in local currency.

> For example if you buy a $500 cell phone from north america and have it shipped to Europe. You will pay less for the phone but when it crosses the border you pay considerable taxes such that the "deal" is no longer worth it.

Mobile phones are duty-free under CCT (the common customs tariff), so you only pay the local VAT which is 15~25%. Given the phone is probably marked up 30~40% compared to the US, the deal is most definitely worth it, even paying the VAT.

Re: Weird pricing of Dropbox Pro

#34
post #9

http://store.apple.com/us/buy-mac/macbook-pro vs. http://store.apple.com/de/buy-mac/macbook-pro Same concept. You can't have the price of good fluctuating all the time in Europe because the relationship between the dollar and euro have changed. They fix the price, it accounts for VAT and sometimes a little more, sometimes a little less.

No its not. One does not include VAT, other does. In Dropbox example both include VAT. You can see this tendency clearly in digital games. When I worked with games pricing for MacOS, I asked why such a huge difference? Boss replied: "It is the easiest to force Europeans into premium costs". There is even a chrome extension which shows how much a game costs in different countries on Steam website: Buy Sid Meier's Civi…

For services like Spotify you do have to account for different delivery costs they may have in Europe. Bandwidth is more expensive over here (partly because it just is, and partly because in many places we are not as well served so it is a more contended resource) which they will have to factor in.

There may be differing costs for payment processing too, and if they have any sort of tech support and documentation there will be larger internationalisation costs in Europe too.

These things are unlikely to explain all the difference (probably not even close to half of it) but we need to consider these thing to make sure we are being fair when shouting "rip off!".

Re: Weird pricing of Dropbox Pro

#35
post #22

In general; a $2 cup of coffee in north america costs 2€ in Europe. A $300 Wii U in north america costs 300€ in Europe. The only time currency conversion matters is because you are converting between two currencies, when buying a product from another country. GOG.com sells all their games in north american prices because it only has offices in north america. You are buying a product from north america when you buy fr…

Yes, kind of, but not really. The problem right now is that €1 is worth $1.3. In Europe VAT is included and is about 20% in most countries (it does vary), in US it's not.

So, a service that costs €1 in Europe, gets the provider €0.8, or $1.05. Import tax is generally the same as VAT as far as I know. Sales tax in the US is usually around 7% -> to a consumer, a $1 service costs $1.07.

This means that if you import a $1 thing from the US to Europe, and don't have to pay shipping, you are saving some 13% of the price as the consumer, and the seller gets 5% less money than the equivalent price in European currency.

That is today. The difference varies, I've seen as high as 1.5 dollar per euro.

This explains why everyone is suddenly asking me to bring them iPads and Macbooks and whatnots because I'm coming back from the US in a month.

Re: Weird pricing of Dropbox Pro

#36
post #28
post #22

In general; a $2 cup of coffee in north america costs 2€ in Europe. A $300 Wii U in north america costs 300€ in Europe. The only time currency conversion matters is because you are converting between two currencies, when buying a product from another country. GOG.com sells all their games in north american prices because it only has offices in north america. You are buying a product from north america when you buy fr…

> A $300 Wii U in north america costs 300€ in Europe. I don't get what you are saying. Do you think that the number will always be 300 everywhere. 300 Yen, 300 pounds?

I take it you don't live in Europe. That's actually how it happens: when something costs $300 in the USA, you can bet it will cost 300€ here in Europe.

Re: Weird pricing of Dropbox Pro

#37
post #28
post #22

In general; a $2 cup of coffee in north america costs 2€ in Europe. A $300 Wii U in north america costs 300€ in Europe. The only time currency conversion matters is because you are converting between two currencies, when buying a product from another country. GOG.com sells all their games in north american prices because it only has offices in north america. You are buying a product from north america when you buy fr…

> A $300 Wii U in north america costs 300€ in Europe. I don't get what you are saying. Do you think that the number will always be 300 everywhere. 300 Yen, 300 pounds?

I understood his point to be rather the opposite, that the real price (if you had an absolute global unit) of the product in one place does not necessarily correlate to other places. The fact that the numbers he used were both 300 is irrelevant. The point he is making is that the cost in Europe is higher for reasons beyond the physical cost of the product.

Re: Weird pricing of Dropbox Pro

#38
If you are in Europe I recommend hubiC instead of Dropbox. They are much cheaper and have servers in Europe (France - they are child company of OVH). Dropbox only has servers in America [1], so its slower.

- 25GB free

- 100GB 1€/m

- 10TB 10€/m

Yes you read that right, its TEN TIMES the space of Dropbox Pro, for the same price.

Im not affiliated or anything, just a satisfied customer.

[1] - https://www.dropbox.com/help/7

Re: Weird pricing of Dropbox Pro

#39
post #28
post #22

In general; a $2 cup of coffee in north america costs 2€ in Europe. A $300 Wii U in north america costs 300€ in Europe. The only time currency conversion matters is because you are converting between two currencies, when buying a product from another country. GOG.com sells all their games in north american prices because it only has offices in north america. You are buying a product from north america when you buy fr…

> A $300 Wii U in north america costs 300€ in Europe. I don't get what you are saying. Do you think that the number will always be 300 everywhere. 300 Yen, 300 pounds?

No, he's saying what he's saying.

A $1300 Macbook costs £1,000 here in the UK which is roughly 30% more expensive than a direct currency conversion would have you expect. If you take that $1300 Macbook, add 30% and convert that to Euros it just happens to be that it works out at about €1300 which is what they charge in Germany. Someone posted about that here earlier.

Most of that 30% is due to VAT at around 20% for much of Europe, plus another 10%. It's that last 10% that's the real price difference of the goods.

Personally, I think the main cause of that is the generally higher cost of doing business in Europe (UK included). Everything costs more here. Petrol (Gas) and hence transport, wages, property, corporate tax rates, etc. It's hard, if possible at all, to find anything that's cheaper over here and all of that feeds in to the cost of doing business. The first time I visited the US I was shocked at just how much cheaper _everything_ seemed to be. Frankly, I'm surprised it's only another 10%.

Re: Weird pricing of Dropbox Pro

#40
post #31

Even for cloud-based services like dropbox, the cost of doing business in all countries is not the same. There are different laws/regulations to deal with, costs for having foreign-language support people, costs for internationalizing parts of the UI/etc. Personally, I think it's kind of odd to expect that something will cost the exact same amount anywhere in the world. It might be that the added cost for dropbox to…

The problem isn't just paying more. I'm aware of how tax-heavy europe is, and how much harder it is to support the wide variety of languages and laws. In most cases, I would be fine paying a bit more for a service.

The problem is the way the mark-up happens. They're not calculating the difference and marking that up, they're literally just equating US dollars with euros. $99 and €99 might sound similar, but the difference is over 30%. There is no way the additional support costs run that high, so it comes across as just an attempt to pull a fast one on europeans.

I'm sure if they did a proper calculation and gave a realistic number, nobody would complain about the increased cost.

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