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Responsive Logos

responsivelogos.co.uk

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Re: Responsive Logos

#31

Post by decode »

minijus wrote: post #17

That is "The Hobo’s Method" according to Ilya Pukhalski (source: http://www.smashingmagazine.com/2014/03/05/rethinking-respon... ) and I totally agree with him. That is not efficient way, even lazy way of creating responsive logos. The svg for each logo is repetitive and contains each logo variant - simple sprite technique is used and that is completely not innovative. The same effect could be achieved using png imag…

> It is strange that author publishes (source: http://www.joeharrison.co.uk/projects/responsiveicons ) the information from Smashing Magazine containing the methods of responsive SVG and still uses the poorest method.

I think you've got it backwards. Joe Harrison first published responsiveicons.co.uk and the Smashing Magazine article is a later improvement on it. He didn't use the newer method because it wasn't around when he created the page.

Re: Responsive Logos

#34

Post by pjc50 »

zimpenfish wrote: post #20
userbinator wrote: post #10

Is "responsive" the new buzzword for "things that change when you resize them"? I've been seeing it used an awful lot in web design as of the past few years, often rather vaguely as some sort of feature.

It's the new buzzword for "This is how things should have been in 1994 but we were too busy trying to reimplement Quark-style rigid layout in HTML, sorry about those wasted 20 years."

I can't upvote this enough. Web 1.0 was "responsive" in that text reflowed and you could layout tables to keep things roughly positioned relative to each other. But everyone in the design community had just got used to desktop publishing and tried to replicate that, frequently with horrible results.

Re: Responsive Logos

#35

Post by minijus »

decode wrote: post #31
minijus wrote: post #17

That is "The Hobo’s Method" according to Ilya Pukhalski (source: http://www.smashingmagazine.com/2014/03/05/rethinking-respon... ) and I totally agree with him. That is not efficient way, even lazy way of creating responsive logos. The svg for each logo is repetitive and contains each logo variant - simple sprite technique is used and that is completely not innovative. The same effect could be achieved using png imag…

> It is strange that author publishes (source: http://www.joeharrison.co.uk/projects/responsiveicons ) the information from Smashing Magazine containing the methods of responsive SVG and still uses the poorest method. I think you've got it backwards. Joe Harrison first published responsiveicons.co.uk and the Smashing Magazine article is a later improvement on it. He didn't use the newer method because it wasn't aroun…

Oh well, that might be the case. My bad.

Re: Responsive Logos

#40

Post by josefresco »

minijus wrote: post #17

That is "The Hobo’s Method" according to Ilya Pukhalski (source: http://www.smashingmagazine.com/2014/03/05/rethinking-respon... ) and I totally agree with him. That is not efficient way, even lazy way of creating responsive logos. The svg for each logo is repetitive and contains each logo variant - simple sprite technique is used and that is completely not innovative. The same effect could be achieved using png imag…

A logo represents the brand of an entity (more than just abstract iconography), and therefore should not be rearranged and boiled down to elements which are unrecognizable to the brand.

In my view, "The Hobo's Method" is superior in that in keeps in-tact the core identity for each brand. Also, it helps to see real world examples.

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