Earlier quoted context omitted.
I have the sneaking suspicion that Amazon's Elastic Load Balancer is based on HAProxy (and has been tracking the 1.5 series in development for some time). Nothing particularly evidentiary, but it's a glass slipper that fits very snugly.
I believe they use nginx. Traditionally ELB has been the most featureless LB's you'd ever encounter. That's in direct contrast with HAProxy. Truly a pain point with AWS IMO.
That does mean that there are a lot of people who want AWS to support some particular feature. But having seen how featuritis can really ruin a code base, I'm glad they're conservative; I want my infrastructure to be very reliable.