Microsoft pays people to write about their products. It's called marketing. How evil huh? Is there a medium to large company who doesn't do this?
Microsoft Paying Bloggers to Write about Internet Explorer
31–40 of 98 posts
Re: Microsoft Paying Bloggers to Write about Internet Explorer
#32This is why I like about working in Microsoft's Marketing. They have a lot of money to spend (or waste). It's just fun to experiment different things with huge resources. So why not? I would do the same if I work in IE Marketing anyways. There is nothing bad about it but the ROI is probably low. However, there is always a way to tweak the metrics to say: hey, I ran a successful IE rebrand program or some shet like that. Go Microsoft (Marketing)!! ;-)
Re: Microsoft Paying Bloggers to Write about Internet Explorer
#33[deleted]
If you actually read the page linked from the Facebook post, you will realize this is false.
My bad, I missed that so deleted the parent comment as it made no sense at all. I really hoped that wouldn't be true, that they offered real money that is. I'd be OK with plain stickers..
Re: Microsoft Paying Bloggers to Write about Internet Explorer
#34[deleted]
It is for money: under an actual contract, invoice and going-rate, etc. From the page referred to[1]:
Compensation
- This will be a sponsored post opportunity and payment will be made out via check.
- Please send an email (...) with the amount you typically charge for sponsored post opportunities.
Payment Process
When your blog post and corresponding social shares are live, please create an invoice (...). Upon receipt of the invoice, you will be paid the agreed amount within 60 days via check.
In the regards to the content itself, the language appropriately Orwellian: no explicit directive to write "positive" posts and plenty of fakey exhortations to "be creative" and "share your viewpoint"; but also a contractual requirement to include "required assets", and mentions of readily packaged, shareable "prepopulated content".
On a side note, I wonder how the disclosure of this particular campaign will affect them and any involved bloggers given Google's notoriously stringent linking policies... Doesn't getting caught posting/soliciting paid links get you a massive Panda penalty?
[1] http://unbouncepages.com/7975010c-edb3-11e3-b3e0-12314000cce...
Re: Microsoft Paying Bloggers to Write about Internet Explorer
#35While I can understand some of the concerns here, I'd encourage you to look at where Internet Explorer is now; it's come a long way in the past few years. IE today offers a brand new experience with many different features. The reworked Internet Explorer lets you search smarter and do more with its cool new features, such as multitasking, pinnable sites, and full-screen browsing. Wherever you are, Internet Explorer i…
IE is also very useful for installing Chrome.
Re: Microsoft Paying Bloggers to Write about Internet Explorer
#36They pitched me as well yesterday: https://twitter.com/Stammy/status/478757246323548162
Re: Microsoft Paying Bloggers to Write about Internet Explorer
#37Just a few hours ago I have run into a weird bug in IE 11. I am guessing some cookie values are cached and this is leading to unpredictable behaviour in my app. Seems to disappear when I have the dev tools open or when I clear the browser.
IE8 -> IE9 -> IE10 was fraught with stability issues that didn't go away till I upgraded to 11.
I get it that all browsers have bugs but somehow IE seems to lead the pack.
Re: Microsoft Paying Bloggers to Write about Internet Explorer
#38While I can understand some of the concerns here, I'd encourage you to look at where Internet Explorer is now; it's come a long way in the past few years. IE today offers a brand new experience with many different features. The reworked Internet Explorer lets you search smarter and do more with its cool new features, such as multitasking, pinnable sites, and full-screen browsing. Wherever you are, Internet Explorer i…
You forgot #IEbloggers
Re: Microsoft Paying Bloggers to Write about Internet Explorer
#39Next step in MS evolution would be paying bloggers to write about Windows ;) Though it might still take a while.
Windows8 to be precise.
Wouldn't want that marketing money go to waste, paying people to write about how to successfully upgrade from Windows8 to Windows7 to have a real desktop OS to work with instead of a Frankenstein Hybrid.
Re: Microsoft Paying Bloggers to Write about Internet Explorer
#40Wait... I thought the browser wars were over?
IE still represents abut 20% of Browser usage, it's still more than Firefox and a lot more than Safari.
You never know, the new direction MS is taking with regards to openness may bear its fruits. It's going to take a lot for MS to regain its past market shares, but personally, I'd prefer if it stayed around and compete with the other browsers.
I don't want Chrome to end-up being the new IE.