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Jonathan Ive on Apple's Design Process and Product Philosophy

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Re: Jonathan Ive on Apple's Design Process and Product Philosophy

#31
post #30
post #28

Earlier quoted context omitted.

That's the process.

What else would you be focusing on when you're working on a product?

In the case of Samsung, the opposition's products; in the case of [past] Microsoft, the users; in the case of Facebook, the advertising revenue.

At my day job I'm focussed on what's best for the client, not the website or the client's product itself; such is agency life. When I'm at home I can put away the compromises and make the best damn $thing ever made.

Re: Jonathan Ive on Apple's Design Process and Product Philosophy

#33
post #9

Earlier quoted context omitted.

It's much harder to do it in photoshop for things like responsive design. Responsive is dynamic and fluid and it's very difficult to capture that in a few static comps. I like this point about web design is very relevant to Ive's point. Apple isn't perfect, and the fact that Apple does web design a certain way doesn't mean other ways aren't clearly better and closer to the values Ive is discussing. Trying to use appl…

I don't know. The top two most frustrating things I encounter on modern web sites are: "infinite" scrolling effects & badly done responsive designs. While adaptive UI can be done right (and yes, that's the correct name for it, "responsive" typically refers to reaction lag , not screen size), and is definitely a nice tool in the designer's toolbox, it's very telling that various "responsive evangelists" keep popping o…

"And I have examples to support that."

Do give them.

"This is not helping your users, it's pissing them off and making them spend a lot of time hunting for the "desktop version" link on your site."

Not for the site I worked on. When we switched to responsive mobile use skyrocketed on our site.

Re: Jonathan Ive on Apple's Design Process and Product Philosophy

#34
post #12
post #9

Earlier quoted context omitted.

It's much harder to do it in photoshop for things like responsive design. Responsive is dynamic and fluid and it's very difficult to capture that in a few static comps. I like this point about web design is very relevant to Ive's point. Apple isn't perfect, and the fact that Apple does web design a certain way doesn't mean other ways aren't clearly better and closer to the values Ive is discussing. Trying to use appl…

> It's much harder to do it in photoshop for things like responsive design. Then again responsive in the web is a co-out and a fad -- instead of creating the best experience for each screen size, you give them some sliding or expanding divs and some dissapearing elements from the "full-on" design and call it a day. I've never seen a responsive page I like on a mobile device. I'd take the full page, in which I can pan…

I've seen a number of responsive designs I like better than the full page of a regular site. Compare the following sites to using this site, HN, on a phone.

http://dish.andrewsullivan.com

http://video.disney.com

For a site that would be much better with a responsive design look at

http://nytimes.com

Re: Jonathan Ive on Apple's Design Process and Product Philosophy

#35
post #27
post #21

It is interesting to note that Jony Ive thinks "the change isn't perhaps as dramatic as you might assume." I would like to point out that people outside Apple don't necessarily share this opinion. Here are some quotes from some prominent people in the Apple community: The Verge wrote: "iOS 7 isn't harder to use, just less obvious. That's a momentous change: iOS used to be so obvious." In iOS 7 basic usability feature…

It's a little misleading to include only part of that quote: "The core creative community is very small but is also very close – there’s been changes there, but the change isn’t perhaps as dramatic as you might assume." He's saying that there have been changes to their design process and the structure of their design organization, but they haven't been as dramatic as people might assume. Meaning: iOS 7 is a dramatic…

Did he finish reading the Microsoft Metro design guidelines this time?

Re: Jonathan Ive on Apple's Design Process and Product Philosophy

#36
post #30
post #28

Earlier quoted context omitted.

That's the process.

What else would you be focusing on when you're working on a product?

GM, in the bad-old-days of planned obsolescence, was focused on screwing their customers.

The F-35 program is designed to extract as much money as humanly possible from the US Treasury.

There are pharmaceuticals designed the same way. In tandem with lobbyist-penned laws that (a) ban Medicare from negotiating drug prices and (b) ban them from refusing any treatment deemed "medically necessary" they are patent-protected pipelines for moving taxpayer dollars into offshore accounts that are (unsurprisingly) tax free.

The list goes on.

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