It's easier to find out if it will work as you expect it if at least gives some hint of what kind of technology it's using. Or am I missing any text that says so? I would certainly consider doing a pre-order if I had some more info on its inner workings. It looks like a neat product and even one that I would like to try out just for fun, and also to see if this technology actually works.
(I'm not counting the video which I didn't look at because I really prefer not having to sit through several minutes of pretty pictures and logos and such to find out how the product works)
So am I alone in this? is it so rare for people to ask how a device that claims near-magical properties work?