I remember a time when this would have generated discussion on how cool it is or what technology they're using to accomplish it, but instead, it's PRIVACY PRIVACY PRIVACYI had song identification on a candybar phone something like 6+ years ago. Why should I say the feature are cool and how the tech interesting? It's not anymore. I had those conversations years ago. Is the fact it got added to facebook's interface even slightly interesting? There is a very narrow window of posts where I care to tell people I was watching The Simpsons, but am not going to type anything about The Simpsons in the post. It's like location data, who cares where I am? Nobody but facebook, unless I'm traveling and say something about the travel, in which case it also doesn't matter the post is geotagged.
So should we sit around and coo about how great it is that a social network I barely use anymore integrated known tech I don't care to receive from them? Is that how you responded when facebook announced that they would provide email service? No, because it's a boring solved problem from a boring company just trying to gather more data on users. Google already did it, and better. Maybe there is an interesting article to be found somewhere in there about implementation or scaling it, that's it.
Of course the conversation is on privacy because the tech savvy are starting to realize just how much they've lost. And it doesn't sit well that it's been stolen in ways hidden from them and/or they been have been told to sit down, and accept. So I find it entirely expected that people are jumpy around another encroachment, even for something benign. Time and time again someone spills the beans on a benign use case that got leveraged for access. Sure you may find it poorly articulated, off target or needlessly reactionary. It doesn't mean there isn't an important underlying point.