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What if I want to opt-out of paying the "Safe Rides Fee", does that mean a car with three wheels will show up piloted by an unsavory character? This is a really puzzling move by Uber. I would expect for their core brand promise to be safety, not an add-on fee.
UberX was priced appropriately for the market, but Uber wanted a larger cut of revenue. (Say average ride was $12, Uber gets $2.40.)
In January, Uber announced a 20% decrease [1] in UberX prices. (Continuing hypothetical, average price could be $9.60, and Uber gets $1.92)
This week, Uber adds the $1 safety fee, of which drivers get none. Now, continuing my hypothetical averages, the average ride costs a consumer $10.60 (less than before), and Uber takes $2.92 (more than before), and the driver is taking the loss.
Crafty, I guess.
[1][edit: here's the 20% price drop in January I mention above: http://techcrunch.com/2014/01/09/big-uberx-price-cuts/ ]
Next will be per bag fees for trips to the airport. Just feels slimey with a side of "But safety! Don't you want safety?!"
Earlier quoted context omitted.
Agreed. Maybe I should offer a "free rides" app, but charge a gas fee, a driver fee, and an administrative fee. It's not even clear exactly what this fee is supposed to be covering
I think that was called Lyft.