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Massacre Gmail Ads with These Two Sentences (and Some Tragic Words)

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Re: Massacre Gmail Ads with These Two Sentences (and Some Tragic Words)

#31
post #24

The ads help pay for the service. If they are that intrusive choose something else.

I use Thunderbird to check my GMail. Am I freeloader now too?

Google makes using Thunderbird for your Gmail possible. If they had a check-off box that said "Show No Ads", there'd be nothing wrong with checking it. However, that's a wholly different thing than going to lengths to disable the very unobtrusive ads shown in exchange for using the web client.

Re: Massacre Gmail Ads with These Two Sentences (and Some Tragic Words)

#32

Earlier quoted context omitted.

Ads keep the sites I'm looking at funded and available. However, obnoxious ads (flashing, disgusting, NSFW, etc.) are rude , and I will filter them.

But the ads only pay if people click on them. I don't click on ads, EVER. I never have, and have never even been close to. Some people do click them, obviously. Since I'm not clicking them, anyway - me using an ad blocker only saves the advertiser bandwidth money.

You're not the internet. If nobody clicked on those ads, they certainly wouldn't exist.

Re: Massacre Gmail Ads with These Two Sentences (and Some Tragic Words)

#33

On a related topic: what do people think about ad blocking technology from an ethical viewpoint? For me, I think I use the same screwy morality that I use when I'm downloading music...I don't mind stealing from wildly successful artists/businesses, but I'll gladly pay full price for a CD or click on an ad for someone who's just trying to pay the bills.

I don't do it, as I occasionally find ads relevant and useful - maybe once a month at most. On the other hand, I avoid sites where there are lots of intrusive ads. The harder it is for me to read the content I came to read, the less likely I am to return. In fact, I wish I had a bookmarklet to produce a form message saying 'the ads on your page at [URL] are so obnoxious that I have auto-blocked myself from your site for a month in protest.'

Most advertising people I have met seem rather dense to me...although I suppose it can be argued that there are more poorly-educated, undiscriminating people out there who are drawn to eye-candy and so forth. Sure, repetition works, you need to create X impressions before people remember your brand. I get that. But overdoing it will cause them to remember your brand in a negative or (worse) unserious way.

Re: Massacre Gmail Ads with These Two Sentences (and Some Tragic Words)

#34

On a related topic: what do people think about ad blocking technology from an ethical viewpoint? For me, I think I use the same screwy morality that I use when I'm downloading music...I don't mind stealing from wildly successful artists/businesses, but I'll gladly pay full price for a CD or click on an ad for someone who's just trying to pay the bills.

I don't block ads because I like sites being free, and I want to do my small part to help keep them that way (and to encourage others to put out free content). So I guess you could call it ethics, but it's the self-serving sort.

[deleted]

Re: Massacre Gmail Ads with These Two Sentences (and Some Tragic Words)

#37
post #22

Earlier quoted context omitted.

The thing that bothers me most is that Google's obviously trying to be sensitive in not displaying ads to people who might be in mourning and this "hack" exploits that. It's like hitting on women at a funeral.

"It's like hitting on women at a funeral." Am I the only person who was reminded of Ryan O'Neil? (For those who don't know, he accidentally hit on his own daughter at his SO's funeral not long ago.) But back to the point, I agree that exploiting Google's desire to be sensitive is tacky.

Actually, I thought of Wedding Crashers. But I digress.

Re: Massacre Gmail Ads with These Two Sentences (and Some Tragic Words)

#38
post #35

The ads help pay for the service. If they are that intrusive choose something else.

this is an interesting ethics question. if you never click on ads, then why not disable them?

Because you can't know that you'll never ever click on the ads for sure. The ads change, and people change too.

Re: Massacre Gmail Ads with These Two Sentences (and Some Tragic Words)

#39

On a related topic: what do people think about ad blocking technology from an ethical viewpoint? For me, I think I use the same screwy morality that I use when I'm downloading music...I don't mind stealing from wildly successful artists/businesses, but I'll gladly pay full price for a CD or click on an ad for someone who's just trying to pay the bills.

On a related topic: what do people think about ad blocking technology from an ethical viewpoint? I don't think I've clicked an ad since I was first introduced to the internet at around age ~5 (maybe with a few exceptions for accidental misclicks), and I don't intend to click on one in the future either. As a result, I am saving them bandwidth by blocking their ads. Activating an ad-blocking device is equivalent to st…

(unfortunately had to make a new account to say this)

I block ads for two main reasons:

Annoying Advertising

Very few of these "rich advertising media" campaigns are any good. The few that are good are overshadowed by the really crappy ones with flashy imagery and music and generally breaking your web browsing flow by overlaying junk across your page. What makes it worse is that the people that commission these things think that this stuff is great and nobody in their "bubble" thinks different. The worst ones in my opinion are those keywords which you accidently hovered over and your browser locked up for 2 seconds.

Crap performance

Ad networks are an utter joke in terms of performance. As they said at velocity conference a few years ago "If you work for an ad network, shame on you." Ad networks don't do simple things like putting scripts on a CDN, not using gzip, still using document.write, not optimizing javascript/images - basically the whole Yslow rulebook.

Privoxy block data

26880 out of 283845 requests have been blocked, which equals a block rate of 9.47%.

(Interestingly enough it never gets much higher than 10%)

A lot of the time each advert takes 1second+ to load. I'm not sure right now about the uptime on this PC but assuming each ad takes 1 second to load each ad that's been blocked that's 7.5 hours of time waiting for ads to load.

Re: Massacre Gmail Ads with These Two Sentences (and Some Tragic Words)

#40

On a related topic: what do people think about ad blocking technology from an ethical viewpoint? For me, I think I use the same screwy morality that I use when I'm downloading music...I don't mind stealing from wildly successful artists/businesses, but I'll gladly pay full price for a CD or click on an ad for someone who's just trying to pay the bills.

If all you're doing is clicking, the reality is that you aren't helping the site with that ad. The "quality" of the ad clicks is also measured (e.g. percentage of people who clicked on the ad that also purchased something).

Click on things you are legitimately interested in.

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