How Snapchat is Missing Out on $1.5M in Revenue Each Day • Hacker News Board

Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day

#31

Post by minimaxir » Mon, Feb 10, 2014, 10:47 PM UTC

gagaga wrote: post #22

minimaxir wrote: post #2

"Turning on ads" is not a magic monetization panacea for an established startup because you will lose users in protest. And there are more than enough replacements for Snapchat for those users to go to.

Which apps are Snapchat replacements? Which ones have an existing userbase?

WhatsApp, Kik, Line, etc.

Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day

#32

Post by zimbatm » Mon, Feb 10, 2014, 10:47 PM UTC

Better idea: allow users to pay to "keep" the snaps for a bit more longer.

Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day

#33

Post by shocks » Mon, Feb 10, 2014, 10:48 PM UTC

shocks wrote: post #4

Why is everything bold?

This is a serious question. I find it hard to read.

But thanks for the downvotes anyway.

Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day

#34

Post by kosei » Mon, Feb 10, 2014, 10:52 PM UTC

johnrob wrote: post #3

Are we sure the fill rate would be 100%? There isn't an infinite supply of ads waiting to be displayed.

Exactly. Many ad companies fill less than 10% of ads outside of the US. Possible that's accounted for in their $1.50 CPM, but they also may be estimating quite optimistically, considering Snapchat would add a huge amount of volume to any advertising company, especially a small one.

Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day

#35

Post by jmathai » Mon, Feb 10, 2014, 10:54 PM UTC

zimbatm wrote: post #32

Better idea: allow users to pay to "keep" the snaps for a bit more longer.

"This is horrible, this idea" - http://www.youtube.com/watch?v=xlA9bNk3b5Q

Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day

#36

Post by slig » Mon, Feb 10, 2014, 10:57 PM UTC

sytelus wrote: post #30

Silly question: What the hell is SnapChat? I feel like Cave Man living under rocks. I looked up SnapChat's website and there is hardly any info or encouragement why I should use this thing. It totally smells like Instagram which also I never used and know no one who uses it to date . I guess I'm just not cool.

It's a mobile app that people, mostly teens, use to send pictures to friends. The user can choose how many seconds each picture will be viewable and after the timeout, it's gone.

Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day

#37

Post by mcintyre1994 » Mon, Feb 10, 2014, 11:01 PM UTC

beat wrote: post #18

nostromo wrote: post #14

Earlier quoted context omitted.

As a comparison, that's half of Twitter's current annual revenue.

And Twitter is unprofitable.

Apparently Snapchat's costs are incredibly low though. At the very least, their employee count is 2 digits, not 4.

Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day

#38

Post by harryh » Mon, Feb 10, 2014, 11:31 PM UTC

sytelus wrote: post #30

Silly question: What the hell is SnapChat? I feel like Cave Man living under rocks. I looked up SnapChat's website and there is hardly any info or encouragement why I should use this thing. It totally smells like Instagram which also I never used and know no one who uses it to date . I guess I'm just not cool.

Instagram has 150 Million MAUs. The fact that you don't know anyone who uses it says a lot more about you than it does about them.

Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day

#39

Post by al2o3cr » Mon, Feb 10, 2014, 11:40 PM UTC

zimbatm wrote: post #32

Better idea: allow users to pay to "keep" the snaps for a bit more longer.

Even better idea: after those users pay, offer the senders an option to pay to delete them sooner.

Repeat, until the cops show up. ;)

Re: How Snapchat is Missing Out on $1.5M in Revenue Each Day

#40

Post by msprague » Mon, Feb 10, 2014, 11:44 PM UTC

Even if this is true, this assumes that the snapchat user base will remain stable. I've yet to see a substantial argument of why snapchat isn't just another fad. Does anyone else have this concern or am I just being pessimistic?