There are reasons that only 6% of FB advertisers are profitable, and this highlights one of the major ones. Unfortunately Facebook has a serious disincentive to fix this - namely the loss of billions of dollars in market cap. As long as the river of cash keeps flowing, they won't make serious efforts at targeting these fake likes.
Facebook Fraud [video]
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Re: Facebook Fraud [video]
#32I found a way to dramatically improve facebook. Around the beginning of the year I unfollowed every single friend and page, so my newsfeed is completely empty. Now when I want to know what my friends are up to, I go check out their pages, essentially going from a push feed to a pull. It gets me out of the empty crack addiction-esque cycle of going to the news feed and being disappointed/bored with the lives of my fri…
I honestly think Facebook was better when it was just a directory of profiles, then it decided to completely change the nature of the service by focusing entirely on the newsfeed. It sure made sense in terms of users engagement, but the value I get from it has declined steeply over the last few years. Now I only use the messenger app.
Re: Facebook Fraud [video]
#33Re: Facebook Fraud [video]
#34Be sure to watch through to the end for the conclusion! I'll summarise: Click farms like every page they can, far more than just the pages they were paid to like; the theory is that they will evade detection this way. Paying for "legitimate" facebook exposure will expose you to the click farms as well, and that will be the absolute majority of your gained likes. In this way facebook ads give a huge, but useless, gain…
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Re: Facebook Fraud [video]
#35I run profitable Facebook marketing campaigns.
Here's the problem with this guy's argument:
He expects people from Somalia to be as responsive to his content at people from the United States.
That makes exactly zero sense.
These aren't "likes", these are people. And the people from Somalia apparently don't like his content.
But, according to his very own numbers, people from the United States are very responsive.
Are fake likes the obvious answer?
Or is he completely ignoring marketing fundamentals?
Re: Facebook Fraud [video]
#36If you haven't yet watched Derek's earlier video about "the problem with facebook", you should: http://www.youtube.com/watch?v=l9ZqXlHl65g because in it he lays bare several fundamental structural issues about facebook which 99% people don't realize. Well worth the watch. Unless fb changes drastically, it will die a surprisingly fast death.
The OP's video is great and identifies a real problem that should be solved. This particular video is naive and pretty bad in my opinion, really disagree.
Re: Facebook Fraud [video]
#37Can Facebook ads be targeted at users with less than a certain number of likes?
I think this gets to the fundamental problem with buying likes: You're competing with all the other pages the user has liked. The value of a like depends on this -- and it should definitely be factored into the price you pay. Hopefully this will happen some time in the future!
Re: Facebook Fraud [video]
#38I run profitable Facebook marketing campaigns. Here's the problem with this guy's argument: He expects people from Somalia to be as responsive to his content at people from the United States. That makes exactly zero sense. These aren't "likes", these are people. And the people from Somalia apparently don't like his content. But, according to his very own numbers, people from the United States are very responsive. Are…
I think you're misunderstanding the word "fake" in this context. He means they are inauthentic likes, aka likes from real people who don't actually like what they're clicking the Like button on.
Re: Facebook Fraud [video]
#39The challenge here is the misalignment of interests. I agree with lingben that if someone can create a social network with the reach of Facebook but a better alignment of its users and advertisers, it will kill Facebook dead.
FWIW it makes an interesting way to evaluate Google+.
Re: Facebook Fraud [video]
#40Be sure to watch through to the end for the conclusion! I'll summarise: Click farms like every page they can, far more than just the pages they were paid to like; the theory is that they will evade detection this way. Paying for "legitimate" facebook exposure will expose you to the click farms as well, and that will be the absolute majority of your gained likes. In this way facebook ads give a huge, but useless, gain…
I doubt there's any trivial solutions to this, but one simple scenario would be to limit the amount of 'likes' an account can have..but that could also cause FB to implode.