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The email line that's client repellent

letsworkshop.com

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Re: The email line that's client repellent

#31
post #21

This philosophy is applicable to much more than just sales. I generally try to avoid highlighting problems unless I can suggest a solution. People don't want to hear whats wrong, they want to know how things can get better.

This happens so frequently at work, and usually it means doing a little research and sending an email 5 minutes later than I otherwise would have.

Re: The email line that's client repellent

#32

When my boss replies with "sounds good" I start looking for my next job. I totally agree with "let me know". These simple 2 or 3-word phrases can mean very different things in different English-speaking subcultures. Here's what UrbanDictionary says about a variant: > LET ME KNOW HOW THAT WORKS OUT FOR YOU the easiest way to end an argument when your opponent relays their intentions to do something that you do not agr…

> When my boss replies with "sounds good" I start looking for my next job.

What about this reply triggers this?

Re: The email line that's client repellent

#33

I'm just wondering, are people on the other side of the mail "actively" rejecting you when you say that kind of stuff, or is more of a subconscious thing?

I'd say it's subconcious. You pose a task for them and they just wait, try to think about nice things and hope you and the task will go away.

Re: The email line that's client repellent

#34

I'm just wondering, are people on the other side of the mail "actively" rejecting you when you say that kind of stuff, or is more of a subconscious thing?

What probably happens is this. The client gets your email, sees a list of things that you can do for them, thinks "great, finally I have someone that can help me take care of X" Their minds start thinking over the possibilities. "Well, if I got him started on X, we'd need Y, Z, and A." They'd mull over it for, I dunno, two minutes, until a phone call interrupts them. No further thought happens again until you get back in touch with them.

It's not that they didn't want to work with you, it's that they're busy, and if they had the knowledge they needed to turn the muddy requirements in their head into actionable steps, then they wouldn't need you. You need to sell them something.

Re: The email line that's client repellent

#36
Wow. As a geek who enjoys thinking at a big picture level and have bigger and bigger world domination plans as I go on, I never realized until this post how much I use that line and how much it hurts my business relationships. I really appreciate the author taking the time to type this up, because I hadn't thought of it from that perspective.

On a side note, part of my problem is that I am a USMC combat vet, and I have worked very hard at toning down my bossy, demanding mannerisms since I got out, but it seems I may have taken it too far. Sometimes, people need other to take that initiative.

Re: The email line that's client repellent

#37
I suggest using a common sales technique. End the email with a question instead of an open statement that requires no response. The question can be as simple as "Does this work for you?" By using a question your assuming / prompting a response. It may not always be the response you're looking for but at least you'll know one way or the other.

The OP's idea of proposing two solutions is good too, even if there is one real solution. You're allowing the client to make a decision, even if it's a forced one. It lets them feel in control. Give them two solutions and then ask something like "Which would you prefer?" You're almost guaranteed an answer.

When I get a new lead for a project I know nothing about (either incoming or outgoing) I usually do a very brief one or two sentence intro and end with "How can I help?" It's similar to "Let me know if I can help" but requires a response.

Re: The email line that's client repellent

#38
post #21

This philosophy is applicable to much more than just sales. I generally try to avoid highlighting problems unless I can suggest a solution. People don't want to hear whats wrong, they want to know how things can get better.

As the bearer of bad news, so to speak, I think that's often a good approach. On the flip side, I think it's bad as an enforced policy from above. I've worked with some managers who have a "Don't come to me with problems, come to me with solutions" rule. I think that's poor management for at least three reasons:

1. This kind of thing leads to bigger problems. If they're small but your employee is having trouble coming up with a solution, and they don't come to you, odds are the problem will get worse and you might not find out about it before it takes the proverbial "pound of cure" to deal with it.

2. If your employee already has a solution in mind, why do they need to come to you at all? Just let them implement it. If you need your employees to run their "solutions" by you, you might be a micromanager. As a manager, I want my employees coming to me with their unsolvable problems, not the stuff they think they can handle. Sure, there's some risk of a mistake from time to time, but I treat those as experiences to learn from and there are other ways of keeping those "lessons" from getting too expensive.

3. It's often hypocritical. Does the average middle manager waste their senior exec's time with stuff they already know the answer to? Most likely not.

All that said, a policy of "Don't come to me with a problem until after you've thought about it a little bit" (i.e. a form of "Don't come to me with data, come to me with analysis") is perfectly reasonable to me.

Re: The email line that's client repellent

#39
What a great article. I recently shifted my approach to client relationships in a similar way but never really did any real thought with why it was more effective or formalized my methodology. Looking at it in perspective makes a real case for responding like this consistently.

Re: The email line that's client repellent

#40
The secret here is that the underlying philosophy--manage the client and get things done--applies to everything. If you are a salaried employee, treat your boss that way. If you are coordinating with another group, treat them that way. If you want a date, etc. The guy or gal who gets things done is more valuable than the guy or gal who gets hung up on details.
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