personally, i was quite offended by the campaign for
the new d.v.d. coming out for "the fast and furious",
which promises to donate "a portion of the proceeds",
_if_ you buy it, to the charity founded by paul walker.
that seemed really sleazy to me.
i mean, they could have just went and made a donation, instead of pimping out the just-inflamed memory of fans, and -- considering the money that franchise has made -- it would've been no sweat off their coke-filled noses.
and the fans _still_ would've went out and bought it...
or they could've said "we're gonna lower the price of this d.v.d. by 10 bucks, so you can give 10 dollars to his charity, under your name, so you get the feel-good."
but no, they had to tie their donation to your purchase.
offensive, big-time.
and, compared to _that_ recent example, the act of apple in putting up a simple photograph, in tribute, seems quite innocent, and maybe even downright honest.
-bowerbird