Live data from Hacker News

Why Aren't More Designers Starting Companies?

wired.com

31–40 of 50 posts

Re: Why Aren't More Designers Starting Companies?

#31
post #7

Earlier quoted context omitted.

And the derisive contempt against designers on HN continues.

Maybe the tone was a little off-the-cuff, but mjolk has a valid point. You can't implement the idea without some sort of coding. Design alone doesn't cut it, and I say that as someone that has a lot of respect for designers.

I have a design background, I agree with mjolk's point as well.

Re: Why Aren't More Designers Starting Companies?

#33
I was always under the impression that developers are also problem solvers, hence their ease of also coming up with an awesome enough idea to start a company.

Designers are artists. Once a designer does more than drawing and photoshop, they become a front-end developer. Using their primary craft of drawing, where is there to really go after that?

Developers have the advantage of being able to throw together a prototype of their web application and see if it's viable. Developers can also tackle the very difficult coding problems that can give a startup a competitive advantage.

Re: Why Aren't More Designers Starting Companies?

#34
post #30
post #22

I think this is mostly bull, frankly. No matter how easy things get, most startups are meant to solve some kind of problem and they employ technical means to do so. You're never going to get rid of the need for a technical guy, no matter how things change. The second most useful person is probably going to be a hustler/salesman/guy who knows people, who can get the product attention, or investment, or customers, or a…

>And if you really want it, it can probably be contracted, in a way the first two roles never can. HN (rightly) bashes "idea guys", but there is really only one thing in a startup that cannot be contracted: what the startup is trying to do or achieve . Design for a startup can be contracted in the same way software engineering can be contracted. That is to say: you will get reasonably good results if you find a good…

This is right: outsourcing design is just like outsourcing development; do it if its not at the core contempancy of your startup. Game startups almost always have design talent in founder roles for this reason. A lot of novel app companies have at the very least design-gineers in founding roles, if not full time designers.

Re: Why Aren't More Designers Starting Companies?

#35
post #8
post #4

Maybe they want to design instead of run a business.

I actually think it's largely because designers haven't learned how to execute their own working prototypes for the last little while due to the segmentation of roles in corporations/agencies. But it's not like they are short of great ideas. I think given another decade with more young people learning both design and code, and companies demanding people know both, we'll see more designers (with rudimentary coding kno…

Designers that spend time learning both to design and code well aren't great designers. Programming isn't the only core activity in a company, design is intense and none of the designers I know would have time to code even if they knew how; they just have so many things on their plate.

This applies to a small company of HN seems to be obsessed the designers are somehow broken because they can't code, that programming is to be worshiped and other essential activities devalued. Maybe this is a problem with the industry as a whole, but lately I have noticed that hiring good designers has become harder than hiring good coders.

Re: Why Aren't More Designers Starting Companies?

#36

This was a good attempt, but I don't think this really nailed why designers don't move into founder roles. It has a lot more to do with the psychology of the type of person that goes into being a designer in the first place. It has a lot to do with the nature of art and the fear of failure. The best designers are often frustrated artists that found comfort in design, where (perhaps subconsciously) they could use thei…

As a designer comfortable with my choice, I always saw design as the tool used to capture and manifest the dreams of others. This creativity is then placed in the view of the world to meet with brutal success, failure or mediocrity. By definition, a designer must be public. They also must imagine themselves in everyone else shoes and use their creativity for others. Artists, for me, are narcissistic. Trying to create only for themselves. And ideally, they should not care about the opinion of others. I strongly believe that good design is harder, more professional and more demanding than art. Having said that , and having started four businesses. I agree that start-ups are much more difficult.

Re: Why Aren't More Designers Starting Companies?

#37

This was a good attempt, but I don't think this really nailed why designers don't move into founder roles. It has a lot more to do with the psychology of the type of person that goes into being a designer in the first place. It has a lot to do with the nature of art and the fear of failure. The best designers are often frustrated artists that found comfort in design, where (perhaps subconsciously) they could use thei…

One way to say that with less speculating about motives is that entrepreneurial designers do exist, but they go into art, not business.

Another point I'd make is about disruptive business models. According to Clay Christensen, it's about creating a product that's cheaper and offers a better value than incumbents. In many cases, competitors are providing too much performance, and disruptive businesses offer less performance for much less money. The designer mentality tends to see problems as ugliness, and solutions as beauty, but this doesn't fit into the disruptive innovation model. To a designer, disruptive innovation looks like taking something beautiful and replacing it with an ugly knockoff–the opposite of what they want to do!

This isn't really exclusive to designers. Lots of programmers are the same way, they love elegance and beauty in their code and hate dirty hacks and kludges.

Re: Why Aren't More Designers Starting Companies?

#38

Earlier quoted context omitted.

Assuming that I made these observations by learning it in art school is "projecting hardcore" as well. The observations I make are based on an inner circle of friends and business associates I've had over the last 13 years who are predominantly made up of brilliant graphic designers. Not that it puts me in a position of absolute authority on the subject, but I think thats a fair rebuttal.

Honestly, you're armchair psychology-ing from your Cabal of Elite Designers, Lords of Silicon Valley, which is the WORST part of HN - apart from the subconscious need to upvote walls of text they haven't read, because well, whatever, it's long it must be smarter!) Your argument has absolutely no weight, and it offended me. "Yeah, the thing about designers is that they're failed artists and they're so neurotic. Always…

Well at least it comes from a place of actual experience vs your pithy responses. Honestly, feel of a failure is a thing (to use language that won't trigger your elite-o-meter). I don't necessarily agree that this defines the designer "type" but I applaud the self-awareness to consider something like this.

Re: Why Aren't More Designers Starting Companies?

#39
post #33

I was always under the impression that developers are also problem solvers, hence their ease of also coming up with an awesome enough idea to start a company. Designers are artists. Once a designer does more than drawing and photoshop, they become a front-end developer. Using their primary craft of drawing, where is there to really go after that? Developers have the advantage of being able to throw together a prototy…

That's a superficial and overly narrow view of design. Design is more than graphic design or interior design. Fundamentally it's the creation of human experiences. Everything that humans build is designed. A designer is someone who specializes in considering how such a creation will interact with the users and world in the task for which it is designed.

In this regard a great designer is more qualified than a developer to create the vision for a startup. The developer's advantage is execution. Why programmers start companies is because they can create a product and launch it even if it looks like shit, and the problem it solves is pointless, and the marketing repels people, they can at least ship a product. A designer by contrast needs to have a technical co-founder or be well-funded.

Re: Why Aren't More Designers Starting Companies?

#40

Earlier quoted context omitted.

Honestly, you're armchair psychology-ing from your Cabal of Elite Designers, Lords of Silicon Valley, which is the WORST part of HN - apart from the subconscious need to upvote walls of text they haven't read, because well, whatever, it's long it must be smarter!) Your argument has absolutely no weight, and it offended me. "Yeah, the thing about designers is that they're failed artists and they're so neurotic. Always…

Well at least it comes from a place of actual experience vs your pithy responses. Honestly, feel of a failure is a thing (to use language that won't trigger your elite-o-meter). I don't necessarily agree that this defines the designer "type" but I applaud the self-awareness to consider something like this.

Everyone has fear of failure, that's just normal. My point is that designers are not just art school dropouts, and I certainlyI still don't understand why ya'll keep supporting that position as if had any merit.
Post reply on HN