Just as Soylent is disrupting the traditional food industry Huh? I've asked this before and never got an answer. How is Soylent different from Ensure Complete? Is it cheaper? Better made? Easier to order? Tastes better? Better for me? Higher quality? Because if it isn't really any different then what Soylent will need to do is market better than those other companies. Because I'd definitely trust Abbott with my healt…
Do you believe generally that Big Food makes healthier products than independents? I believe the reverse is usually true in the US. You can trust Big Food to pump their products full of sugar because testing shows it makes consumers buy more. Sugar is second on Ensure's ingredient list ( http://ensure.com/products/ensure-complete-shakes ) while Soylent is not sweet.
I'm sorry, but living off of a concoction for a few months and then claiming that it is better for you than X is crazy.
Look, Soylent may not kill you. It might actually be good for you. But until there have been multiple, years-long studies, this just isn't going to fly. Hell, get some actual nutritionists (PhDs) and doctors (MDs) on board and maybe you have a shot at convincing people.
Say what you want about Abbott, but they produce baby-formula. Baby-formula that has been around for decades, so they have a pretty good idea of what works and what doesn't.