Earlier quoted context omitted.
Can't there exist a company that accepts Bitcoin transactions on behalf of clients (shops) and guarantees them? Even if a transaction fails, the company coughs up, and to make ends meet they charge a small per-transaction fee. Even without this, it's quite possible that bad bitcoin transactions will be far less costly to shops on average. If a shop sells a coffee for $2 paid for by a bad bitcoin transaction, the shop…
Why would a consumer put up with such a company? You've got the economics backwards. Consumers want features such as reversibility of transactions, money back guarantees, and reward points. Credit Card companies offer _customers_ rights, not the business. Businesses put up with credit card companies because it brings them additional business. If you want to create a pro-business "transaction framework", go on ahead.…
I'd much rather pay for my coffee in digital cash than pay an extra 2%+ to facilitate the transaction. If the product is poor, I just won't buy it again. Same goes for lunch, etc.
Cards that return ~1% back highlight a problem; the transaction fees are too high. $0.10/bitcoin transaction [1] is also steep for minor transactions. If it were more like $0.01, tiny transactions might take off...
Chargeback/escrow services/guarantees are appropriate when the money involved isn't small in relevant units.