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Instacart: Crowdsourcing Your Grocery Shopping

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Re: Instacart: Crowdsourcing Your Grocery Shopping

#31
post #15

Earlier quoted context omitted.

that's fairly irrelevant, i think, since most of the cost comes from the per-item markups.

Oh, there's a per-item markup as well? How big is that?

You can look at Safeway/Trader Joe/Whole Foods prices and compare it to Instacart's to figure that out. That being said, do you ask Safeway/Trader Joe's/Whole Foods what their markup is? The only reason you care is because it's not completely hidden from you.

Re: Instacart: Crowdsourcing Your Grocery Shopping

#32

Earlier quoted context omitted.

That's a good point but I personally hate spending 45 mins plus in the grocery store and would love to have someone bring it to my door. I find it to be a huge waste of time. If the ripeness of your avocado is that important to you then you'll still be one of those taking the trip to the store. One important advantage instacart has over the in-store experience is the filtering and sorting of goods. The amount of toil…

> One important advantage instacart has over the in-store experience is the filtering and sorting of goods. That's assuming you get what you ordered in the first place, and ripeness of an avocado is barely touching on these problems. My boyfriend has been experimenting with ordering cat food from various sources in SF. Necessary backstory: regular Fancy Feast comes in two categories of textures: Classic which is a pâ…

Considering that Instacart allows you to add notes to your order, or even to an individual item, I'm sure this is something that can be easily resolved. Most shoppers at Instacart have paid attention to the notes, which has been great. I've run into situations where the item I ordered is not available, so they need to replace it with another item. Usually I add a note to my order that tells the shopper to always pick the smaller & cheaper substitution, since I live on my own and only cook 2 days out of the week. So my personal experience has been that it works well, but I can see how there might be variability in experiences amongst others.

Re: Instacart: Crowdsourcing Your Grocery Shopping

#33

Earlier quoted context omitted.

Oh, there's a per-item markup as well? How big is that?

You can look at Safeway/Trader Joe/Whole Foods prices and compare it to Instacart's to figure that out. That being said, do you ask Safeway/Trader Joe's/Whole Foods what their markup is? The only reason you care is because it's not completely hidden from you.

OTOH, Peapod does grocery delivery around here and just uses the local Stop & Shop's prices, including their weekly specials. I like it since I trust that a major chain will have competitive prices.

Re: Instacart: Crowdsourcing Your Grocery Shopping

#34
post #19
post #11

“The one thing that we got extremely right about the Webvan investment was that there would be huge consumer demand for home delivery of groceries," he says. "It’s just taken time for technology to finally catch up." I don't understand this at all and would really appreciate any enlightenment. What has changed in technology in the past 12 years to enable home grocery delivery? Broadband? Cloud storage? HTML5? AJAX? F…

This is my attempt at a guess: -- For the user, it's easier than ever to place an order. Internet connection speeds are fast, smartphones have snappy native apps, 3G is everywhere -- so you can order groceries on the ride home. You can quickly download 100 images of products on the bus ride home and pick the ones you want (for example). -- For Instacart, processing those orders at scale is also easier than ever. EC2…

I am curious what InstaCart could do better at, since you said you are a former patron.

Re: Instacart: Crowdsourcing Your Grocery Shopping

#35
post #11

“The one thing that we got extremely right about the Webvan investment was that there would be huge consumer demand for home delivery of groceries," he says. "It’s just taken time for technology to finally catch up." I don't understand this at all and would really appreciate any enlightenment. What has changed in technology in the past 12 years to enable home grocery delivery? Broadband? Cloud storage? HTML5? AJAX? F…

The world was ready for Webvan back then, it was taking off, but the fatal flaw was their legendary dot-com overspending did them in.

The Webvan implosion was so big that it left a lasting stigma around that entire business model that made people assume that you'd need a Webvan-size spending budget to ever attempt it again.

Instacart has a clever twist of offloading the actual transportation and storage, the most expensive and complex aspect of grocery delivery, work onto self-appointed local providers who solve that hard part themselves independently of Instacart.

Re: Instacart: Crowdsourcing Your Grocery Shopping

#36
The strange thing about this is that in the UK, here every major food retailer has been doing this for years. It also has to be said, they don't break-down figures but most folks suspect it's not a profitable activity - it's a market share activity.

Re: Instacart: Crowdsourcing Your Grocery Shopping

#37
post #16

Earlier quoted context omitted.

All of these new services that enable poor or lower-income people to serve rich people (Uber, TaskRabbit, Instacart) have been enabled by two main things: an economic recession that permanently eliminated a lot of jobs and the recovery which drove economics gains to the 1%, and smartphones, which allow the customers or workers to send or receive requests at any time.

> All of these new services that enable poor or lower-income people to serve rich people (Uber, TaskRabbit, Instacart) have been enabled by two main things: an economic recession that permanently eliminated a lot of jobs and the recovery which drove economics gains to the 1% The 1% don't use Uber, TaskRabbit, or Instacart; they have actual personal drivers, servants, and chefs.

You are 100% correct. The one percent do not use any of those services. As a one percenter mentioned to me, "why would I have a random person pick me up at the airport? My wife picks me up. And she does my shopping."

Re: Instacart: Crowdsourcing Your Grocery Shopping

#38
post #36

The strange thing about this is that in the UK, here every major food retailer has been doing this for years. It also has to be said, they don't break-down figures but most folks suspect it's not a profitable activity - it's a market share activity.

Same in South America. There's really nothing novel here. I see Instacart getting taken out (not acquired) by Amazon within the next year or two.

Re: Instacart: Crowdsourcing Your Grocery Shopping

#40

Mike Moritz doesn't get out of bed for less than a billion dollars - http://techcrunch.com/2010/09/28/mike-moritzs-midas-touch-gr... Looks like Instacart is on the right path to a massive IPO :) Good work guys!

Mike Moritz has invested in as many duds as successes.
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