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McDonald's HTML5 promotion site

mcdonalds.co.uk

31–40 of 43 posts

Re: McDonald's HTML5 promotion site

#31
post #30

Edit: ah, now it's loading. I mistook ten seconds with a white background to be a fatal error, not noticing the hundreds of files it was trying to download... It's hitting files named "test.php" and trying to grab an "undefined.mp3". Slick animation, but nothing else about this is impressive. "Viewport argument key " http://www1.staging.mcdonalds.com/gtw/displayimage.do?image_... not recognized and ignored."

Wow, it's loading 30 pngs to be frames for animations. No longer impressed by the animation...

Re: McDonald's HTML5 promotion site

#35
post #26

Earlier quoted context omitted.

You're just missing the point. This site is designed to be fun and engaging. The physics and sound accomplish that goal.

Yeah, I guess you're right. Maybe i'm just a curmudgeon. It is a neat effect though. But I don't like that html5 seems to be repeating what I didn't like about Flash based sites when they were a thing.

I'm pretty convinced that design is trending towards the web circa 1995 with custom fonts, larger hit-points, better white-space control, and a more attractive color palette.

Re: McDonald's HTML5 promotion site

#39
post #10

I liked it as a demo, but was incredibly slow to load for me, and I dont see anything that indicates a large amount of data is being loaded

If you look at the source, you can see why it is slow. Tons of js linked in there, right in the , no minification. They even embed jQuery twice on there (1.3.2 then later on 1.6.2). Also, lots of inline styles on the page. Looks like they are using a CMS, not sure which one though. Nevertheless, that 3D rollover effect and infinite scroll in all directions is pretty fun.

> If you look at the source, you can see why it is slow.

Good hunch, but not quite correct. To see why it is slow, you need to look at the Network Tab in your browser's debugger window. Their server is choking on requests.

Re: McDonald's HTML5 promotion site

#40
post #26

Earlier quoted context omitted.

Yeah, I guess you're right. Maybe i'm just a curmudgeon. It is a neat effect though. But I don't like that html5 seems to be repeating what I didn't like about Flash based sites when they were a thing.

I'm pretty convinced that design is trending towards the web circa 1995 with custom fonts, larger hit-points, better white-space control, and a more attractive color palette.

Which will only seem more attractive for another 10 years.
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