Earlier quoted context omitted.
The purpose of the Arkyd is to discover NEOs. Right now there are no low-cost, mass-produced telescopes in LEO, and asteroid discovery is driven by government-funded projects centered around universities. The compelling advantage of this telescope is that it circumvents the cost and bureaucracy necessary to discover asteroids. Of course, the kickstarter/public relations aspect is not essential to all this, but Planet…
Did you hear about b612 foundation? they also want to discover NEOs with a space telescope, and they don't want to do it for business purposes. last time I've checked they said it's going to cost about $450m to do it. There is no chance that PR will be able to do it much cheaper. They may be able to launch their toy and snap some pictures but I don't think they will be able to do much more with it.
Building a small satellite is quite affordable, but commercial launch costs are a problem. There are several funded kickstarter projects whose goal is to deploy one or more satellites in orbit for much cheaper than what PR is trying to raise.
People also overestimate the difficulty of finding asteroids. Asteroids are still being discovered by amateur astronomers on Earth. It's estimated that there are millions of undiscovered objects. A big space telescope is an advantage but not a requirement.
other kickstarter projects:
http://www.kickstarter.com/projects/880837561/skycube-the-first-satellite-launched-by-you
http://www.kickstarter.com/projects/575960623/ardusat-your-arduino-experiment-in-space
http://www.kickstarter.com/projects/zacinaction/kicksat-your-personal-spacecraft-in-space