It is easy to see _why as "the crazy ruby guy who wrote some scripts and created all this drama around his persona". Even though _why did indeed write some (very useful) programs, I think this view of him misses the point and probably explains why so many people seem to be puzzled by his newest endeavour. Yes, he wrote some Ruby code, but the code was his least important contribution. _why was the first person to act…
Look at the contributions of the design patterns community for inspiration, people who have long strived to understand what Christopher Alexander's QWAN ("quality without a name") means to software. A good example is Patterns of Software [1], but also a lot of the C2 wiki has this spirit. Less off-the-wall than Why, but still trying to get at the soul of software.
1. http://www.amazon.com/Patterns-Software-Tales-Community/dp/0...