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Google Could Pay Apple $1B Next Year To Remain Default Search Engine On iOS

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31–40 of 41 posts

Re: Google Could Pay Apple $1B Next Year To Remain Default Search Engine On iOS

#31
post #10

Google should let it lapse, nothing would say that iOS devices are no longer the cool thing to own then having Bing or a lousy Apple brewed search engine be the default.

There's not that much of a difference between Google and Bing. Most of us are using Google for historical and cultural reasons - it's what we've used in the past and it's just what people like us do.

There is enough of a difference that when I decided to test with Bing and then Duck Duck Go (Fuck that name is complicated to type) for 2 weeks each I was missing Google's MUCH better results for the same queries. In the Bing it on challenge for example, Google wins 5 out of 5 for me.

Re: Google Could Pay Apple $1B Next Year To Remain Default Search Engine On iOS

#32
This is why analysts get paid the big bucks! To randomly speculate on deals that when confirmed make them look like they know what they are talking about but when nothing ever materializes it doesn't matter because no one is calling them out over it.

Re: Google Could Pay Apple $1B Next Year To Remain Default Search Engine On iOS

#33
post #12

This report is full of hedging. Examples from the opening paragraph: According to a report from Morgan Stanley, Google could pay more than $1 billion in 2014 to remain the default search engine on iOS. In 2009, Google paid only $82 million for the privilege. Analyst Scott Devitt believes that it is a per-device deal growing every year. Is there hard evidence that any of this isn't just speculation?

Doesnt seem like it? The miss-use of "To" in the HN title and in the article url is also hugely misleading when the actual title of the article is Google COULD pay Apple etc,etc

Re: Google Could Pay Apple $1B Next Year To Remain Default Search Engine On iOS

#34
post #10

Google should let it lapse, nothing would say that iOS devices are no longer the cool thing to own then having Bing or a lousy Apple brewed search engine be the default.

Google are paying Apple. If Google said "no", and Apple cared, Apple could still make Google the default. Then Google would look pretty silly for previously paying them.

Re: Google Could Pay Apple $1B Next Year To Remain Default Search Engine On iOS

#35
I know this article is speculative, but if it's true, this is why Google built Android. I know that tech pundits like to talk about how Apple is making the lion's share of the profits in the smartphone industry (which they are). But despite the fact that it doesn't make them a lot of money directly, Android has prevented Apple from gaining a stranglehold on the smartphone market. If Apple had > 90% of the smartphone market share, they would be eating 75%+ of Google's mobile search revenue for as long as they maintained that position.

Re: Google Could Pay Apple $1B Next Year To Remain Default Search Engine On iOS

#36

To be honest wouldn't Google search disappearing from iOS devices play in google's advantage looking at their Nexus devices? I mean ... what are the odds Apple comes up with something beter, even third party?

I think its about time that we realize that Google is no longer the far and above better search engine for what most people search for. News, celebrities, sports, recipes, etc... these are all low hanging fruit when it comes to search. I have no doubt that Bing is on par with Google when it comes to these categories. I'm sure Google still wins massively on the "long tail" search, but these types of searches are only important to a small percentage of users. If Apple suddenly changed their default search to Bing (perhaps also removing branding), I don't think anyone would care besides the techie folks and the bloggers.

Re: Google Could Pay Apple $1B Next Year To Remain Default Search Engine On iOS

#37
post #10

Google should let it lapse, nothing would say that iOS devices are no longer the cool thing to own then having Bing or a lousy Apple brewed search engine be the default.

There's not that much of a difference between Google and Bing. Most of us are using Google for historical and cultural reasons - it's what we've used in the past and it's just what people like us do.

>There's not that much of a difference between Google and Bing.

Exactly why it would be damaging. People still think of Bing, etc, as second tier despite similar results.

Re: Google Could Pay Apple $1B Next Year To Remain Default Search Engine On iOS

#38

To be honest wouldn't Google search disappearing from iOS devices play in google's advantage looking at their Nexus devices? I mean ... what are the odds Apple comes up with something beter, even third party?

I think its about time that we realize that Google is no longer the far and above better search engine for what most people search for . News, celebrities, sports, recipes, etc... these are all low hanging fruit when it comes to search. I have no doubt that Bing is on par with Google when it comes to these categories. I'm sure Google still wins massively on the "long tail" search, but these types of searches are only…

I personally believe that long tail searches will become even more important in the future with users entering their search queries via tools like Siri and Google Now.

I do not have any hard facts to support that subjective opinion, but to me it feels a lot more natural to speak out a query as a full sentence than to say a few keywords.

Re: Google Could Pay Apple $1B Next Year To Remain Default Search Engine On iOS

#39

I know this article is speculative, but if it's true, this is why Google built Android. I know that tech pundits like to talk about how Apple is making the lion's share of the profits in the smartphone industry (which they are). But despite the fact that it doesn't make them a lot of money directly, Android has prevented Apple from gaining a stranglehold on the smartphone market. If Apple had > 90% of the smartphone…

In my mind, there's never been any question that this was the purpose of Android; aside from the goal of spreading low-cost mobile computing, the business purpose was to avoid a market in which one company (known for their control freak tendencies) had utter control over the mobile OS market, in a much more locked-down manner than was the case with Windows on desktop. This would be a disaster for Google (and arguably, the consumer), as they'd have no market power (and the switching cost for a search engine is much lower than the switching cost for a smartphone). The introduction of Android was simply to ensure more competition in the market (in fact, back when Android phones had a hardware search button, you could find many phones that mapped it to Bing). Android was less about making money off the product directly than about shaping the environment of the mobile industry in a manner that was less unfavorable to Google. As another example of this strategy, see Chrome: Performance of the dominant browsers was hindering what Google could do with their products...until an alternative was launched and both Firefox and IE magically decided that performance gains were possible, and now the state of the browser market is in much better shape than it was.

It's more than a little shocking that so few people seem to understand these concepts. You still see articles (whether from Wall St or the online tech community) about how Android makes X dollars in revenue, as measured in AdMob revenue from Android phones and Google Play revenue. This is then directly compared to the estimated cost Google has put into developing it and judged to be a failure, from a business perspective.

Re: Google Could Pay Apple $1B Next Year To Remain Default Search Engine On iOS

#40
post #8
post #2

Apple hasn't learned much from the Maps fiasco, have they? Also, Apple seems to be a lot more keen on hurting Google than on providing the best experience to their users. They did that with Maps, when they decided they'd rather give the users a poorer maps experience, than continue dealing with Google, and if Google refuses to pay this much, then they will do it with search, too.

What would their alternative be to Google? Seems like users will uproar if they were to switch to bing. I'd be happy with ddg...

I'd imagine most people here (myself included) have a much better impression of DDG than they do of Bing, but I doubt that the average user would. If anything, they'd probably be _more_ turned off by DDG than Bing ("At least I've heard of Bing").
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