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You cannot read this, but you can tell how it appeals to you

moneymonk.nl

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Re: You cannot read this, but you can tell how it appeals to you

#32
post #26

Earlier quoted context omitted.

The pricing is based on the length of the term that you want to pre-pay. If you pay monthly it's going to be be €19, if you pay yearly it's €190 - saving you 2 months of fees, if you pay for 2 years its €342 - saving you 6 months of fees. It's a standard pricing paradigm, but I do agree that this specific table doesn't really highlight the fact that it's the same PLAN for each price point. They should lay out this in…

You're both right. Personally I hate it when I go to a restaurant and they ask me if I want some bread already, or when they ask me if I want ketchup with my fries. Yes, yes, yes, of course. Why they ask? Because when you get the bill, you see 50ct for the ketchup. I don't like such an experience. This is exactly why I don't differentiate in functionality, but only in price based on the commitment. Our target custome…

It's not about what features are and aren't included.

You offer different plans to make one sound like a bargain, you offer an expensive one to make the others look relatively cheap and you offer a cheap one too. No-one chooses the cheapest wine.

It's a human psychology thing, nothing to do with features. If you aren't using this trick, you probably shouldn't present it like that as it's confusing.

You can use support levels instead or something to make an expensive premium plan if you want to take advantage of this marketing 'trick' that everyone else uses.

Re: You cannot read this, but you can tell how it appeals to you

#35
post #33

I'm not the target audience, but I can read it. Love the anchor names!

Thanks :) I would never have thought anyone would actually notice the silly language joke at all... If you happen to know Dutch freelancers who still do their accounting in Excel, you know where to send them to ;)

Re: You cannot read this, but you can tell how it appeals to you

#36
post #34

Does it keep a ledger, i.e. double entry? As far as I can tell no, how would one generate a balance and profit-and-loss statement from this?

Well, it actually does. Where classical accountancy software (Unit4, Exact, etc.) focusses on the ledger aspect, making it hardly impossible for human beings to use the software, we take a different approach.

We thought: what is accounting about? It is about registering financial facts. That's what we actually do. We optimized the user interface for normal human beings registering financial facts. We are then able to derive the entire accountancy fundament with double entries, ledgers, etc.

Suppose one transfers 100 euro from their bank book to the cash book. This should be registered using a cross post (don't know if this is the correct term). No human being (freelancer) understands this. But if they can select: oh, this was a cash withdrawal, Money Monk knows how to register the financial facts.

Re: You cannot read this, but you can tell how it appeals to you

#39

"You cannot read this" That's a little presumptuous, don't you think? I can read it, as can many other people who have commented. Don't assume no one here can understand Dutch or any other language for that matter.

You're totally right. It was a little presumptuous. You know the saying: "Assumption is the mother of all..."? From an autistic, mathematical point of view you are right, but if I look into the stats of my Google Analytics, I see less then 4.1% Dutch. If I take into account that especially Dutch people would click on a link ending with .nl, I think I may assume the percentage of Dutch HN readers is even low.

What I meant of course is: most of the people cannot read it. So, lets trigger them to judge the design, just by its design. This gave me a lot of new insights I want to thank everyone for :)

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