Earlier quoted context omitted.
And what good does that do those artists precisely? From the article: “For example, I am paid $0.00029 per stream of a song on Spotify, and even this amount depends on whether the song is being streamed by a paid user or someone using the service for free. This means it will take upwards of 3,500 streams of a single song on Spotify to earn $1.00 versus that same revenue for one iTunes song purchase (not to mention th…
It enables them to build small but dedicated global fan bases that support the artist directly. The alternative is all music is paid only and they could potentially make more money, except for the fact that they’re completely unknown and there is zero demand for their music.
And no, that is not the only alternative. There is a fine article linked at the top of this very page that points out alternatives that an actual living and breathing artist prefers.
You've been sold a repackaging of “paid in exposure” lie.